Purple hair never really goes out of fashion. From bright, vibrant violet to deep, mysterious purple, it's one of the most versatile colours in the creative hair world.

And when it comes to purple semi-permanent hair dye, Arctic Fox has plenty to offer.

At Hair2Buy, we're looking at four purple-based shades that deserve your attention:

• Purple AF

• Purple Madness

• Sorceress

• Witches Delight

All four belong to the purple colour family, but that doesn't mean they're interchangeable.

Purple AF is the most popular of the four, making it a natural starting point for customers discovering Arctic Fox purple hair dye. But the newer additions give purple lovers more choices.

So how do you decide?

Meet the Four Arctic Fox Purples

1. Arctic Fox Purple AF – The Popular Favourite

If you've been looking at Arctic Fox purple hair colour, you've probably already come across Purple AF.

Formerly known as Purple Rain, Purple AF is an established favourite in the range.

It's known for its vibrant, rich purple appearance, making it an obvious choice for anyone who wants their hair to look unmistakably purple.

Choose Purple AF if: You want the familiar, bold Arctic Fox purple that has become a favourite among creative-colour fans.

2. Arctic Fox Purple Madness – Another Way to Go Purple

Purple Madness gives customers another purple-based option beyond the familiar Purple AF.

It's worth considering if you're already a fan of purple hair and want to explore a different shade within the Arctic Fox collection.

The important thing is to compare the manufacturer's swatches against your starting hair colour rather than assuming every purple dye will produce the same result.

Choose Purple Madness if: You want to explore an alternative purple shade rather than automatically choosing Purple AF

3. Arctic Fox Sorceress – A Different Purple Personality

With a name like Sorceress, it's easy to see why this shade catches the attention of people looking for something a little different.

Sorceress is another purple-based option in the Arctic Fox range.

As with the other shades, the finished colour will depend on your starting base, previous colouring and hair porosity.

Choose Sorceress if: You're comparing the newer or less familiar Arctic Fox purples and want a different option from the established favourite.

4. Arctic Fox Witches Delight – The New Dark Purple

Witches Delight is the newest addition we're featuring in this comparison.

And this one has a particularly clear appeal: dark purple hair.

If you love purple but want something deeper and moodier than a classic vibrant violet look, Witches Delight deserves attention.

It's an especially interesting shade for customers who already know Purple AF but are considering moving towards a darker purple.

Choose Witches Delight if: You want a new, deep, dramatic purple rather than a brighter purple look.

[Shop Arctic Fox Witches Delight – Hair2Buy product link&91;

Arctic Fox Purple Shades Comparison Chart

Important: This is a buying guide, not a guarantee of how the colours will look on every starting base. Compare the official shade swatches and carry out a strand test.

Which Arctic Fox Purple Works Best on Brown Hair?

This is one of the most useful questions to ask before buying any vivid hair colour.

Arctic Fox semi-permanent colours deposit pigment onto your existing hair. They don't substantially lighten it.

That means a purple shade applied to pale blonde hair can look dramatically different from the same shade applied to medium brown hair.

On a lighter base, the purple pigment is generally easier to see.

On darker hair, the result may appear deeper or more subtle, sometimes showing more clearly under strong lighting.

Hair2Buy Expert Tip: If you're starting with brown hair, don't assume the darkest-looking purple bottle will automatically give you the most visible purple result. The existing base, pigment strength and undertones all matter. A strand test is the best way to see what works.

Do You Need to Bleach Your Hair First?

Not always.

If your aim is a bright, unmistakably purple result and your natural hair is very dark, pre-lightening may be needed.

However, if you actually prefer a deep purple appearance, you might be happy with the result on a darker base.

Remember that bleaching is a separate chemical process from applying semi-permanent Arctic Fox colour. Always prioritise your hair's condition.

Which Arctic Fox Purple Lasts the Longest?

There's no reliable universal winner.

Even when two people use exactly the same shade, their results can differ depending on:

• Hair porosity and previous bleaching

• How often they wash their hair

• Water temperature

• Shampoo choice

• Heat styling and sun exposure

• The starting colour underneath

If colour longevity matters, focus on good aftercare as well as choosing the right shade.

Can You Mix Arctic Fox Purple Shades?

Arctic Fox semi-permanent colours offer opportunities for custom colour mixing, provided you follow the manufacturer's guidance.

For example, you might want to experiment with adjusting the depth or character of an existing purple.

But we'd recommend trying each shade individually first, especially the newer colours. Once you know how a colour behaves on your hair, experimenting becomes much more predictable.

Always test your mixture on a small section before full application.

Frequently Asked Questions

What is the most popular Arctic Fox purple?

Purple AF is the established favourite among the four shades we're comparing here.

Is Arctic Fox Purple AF the same as Purple Rain?

Yes. Purple AF was previously known as Purple Rain.

Is Witches Delight a dark purple?

Yes. Witches Delight is a new dark purple shade, making it particularly interesting for customers who prefer deeper purple hair.

Are all four Arctic Fox colours permanent?

No. Purple AF, Purple Madness, Sorceress and Witches Delight are part of Arctic Fox's semi-permanent colour range.

Will Arctic Fox purple cover black hair?

These colours don't lighten black hair. Any visible result will depend on the starting base and how the pigments appear over it. Don't expect the same result as on pre-lightened blonde hair.

Where can I buy Arctic Fox purple hair dye in the UK?

Hair2Buy stocks Arctic Fox hair colours in the UK, including the four purple shades discussed in this guide.

Which Arctic Fox Purple Gets Your Vote?

If you want a familiar, vibrant purple, Purple AF is the obvious starting point.

If you're curious about other shades in the same colour family, Purple Madness and Sorceress give you more options to investigate.

And if you're looking for a new dark purple, Witches Delight is the shade to explore.

The best Arctic Fox purple isn't necessarily the most popular one.

It's the one that produces the look you want on your hair.

Explore all four Arctic Fox purple hair dyes at Hair2Buy and find your favourite.

Meet Arctic Fox Witches Delight, a rich dark purple created for anyone who loves their violet hair deeper, moodier and a little more mysterious.

Arctic Fox already has some instantly recognisable purple shades, but Witches Delight gives purple lovers another direction to explore.

So, what colour is Witches Delight, how does it compare with other Arctic Fox purples, and do you need blonde hair to use it?

Here's what you need to know.

What Colour Is Arctic Fox Witches Delight?

Witches Delight is a dark purple semi-permanent hair colour.

Rather than going for a light lavender or extremely bright violet appearance, this shade sits at the deeper end of the purple spectrum.

Think rich, dramatic purple rather than pastel.

That makes Witches Delight particularly interesting for anyone who has wanted to try purple hair but prefers a darker, more intense result.

And because it's an Arctic Fox shade, it's a semi-permanent direct colour rather than a permanent oxidative hair dye.

→ Shop Arctic Fox Witches Delight at Hair2Buy

Who Is Witches Delight For?

This is the shade we'd look at if you want:

• Dark purple hair
• A deeper alternative to bright violet
• A dramatic fashion colour
• Rich purple tones
• Semi-permanent colour rather than permanent dye
• A new Arctic Fox shade to experiment with

It could also be an interesting choice for existing Arctic Fox customers who already know the brand but want to move into a deeper purple direction.

Does Arctic Fox Witches Delight Work on Dark Hair?

This will probably become one of the biggest questions around the shade.

As with other direct semi-permanent colours, your starting colour matters.

Witches Delight deposits pigment; it doesn't substantially lighten your natural hair first.

Because Witches Delight is already a dark purple, however, it's particularly interesting to see how it behaves across deeper starting bases.

On very light or pre-lightened hair, you can expect the purple character of the shade to show much more clearly.

On darker blonde and brown bases, the result will naturally interact with the existing colour underneath and may appear considerably deeper or more subtle.

On very dark brown or black hair, don't expect the same visible result you'd achieve on blonde hair.

Hair2Buy Expert Tip

Don't automatically reach for bleach just because you're using a fashion colour.

If you actually want a deep purple result, test Witches Delight on your existing base first. You may prefer the darker result.

A strand test is your friend.

Witches Delight vs Purple AF: What's the Difference?

This is where things get particularly interesting for Arctic Fox fans.

Purple AF is already one of the best-known purples in the Arctic Fox range.

Witches Delight gives customers another option when they're searching for purple but want to explore something darker and moodier.

If you're deciding between them, don't simply ask:

"Which Arctic Fox purple is better?"

Ask:

"How dark do I want my purple?"

If you love the established vibrant character of Purple AF, that's the shade to investigate.

If the idea of a new, deeper dark purple is what caught your attention, Witches Delight deserves a closer look.

→ Read our Arctic Fox Purple AF Guide

That internal link is one I'd definitely include because it connects two highly relevant purple-shade searches.

Do You Need to Bleach Your Hair for Witches Delight?

Not necessarily.

If you're starting with dark hair and want the colour to look dramatically purple, lightening the hair first can provide a brighter canvas.

But if you're specifically attracted to Witches Delight because you want a deep purple, you may not necessarily want the palest possible base.

The finished result will depend on your starting colour, previous colouring and hair porosity.

And remember: bleaching and applying Arctic Fox semi-permanent colour are two separate processes.

Don't compromise already damaged hair simply to achieve a lighter starting point.

How Long Will Arctic Fox Witches Delight Last?

Witches Delight is a semi-permanent colour, so expect it to gradually fade rather than permanently altering your natural hair colour.

Exactly how quickly that happens will vary.

Factors include:

• How frequently you shampoo
• Your starting colour
• Hair porosity
• Previous bleaching
• Water temperature
• Heat styling
• Swimming
• Your general hair-care routine

If maintaining the deepest possible purple is important to you, colour-friendly aftercare and avoiding unnecessary washing can help.

Can You Mix Witches Delight with Other Arctic Fox Colours?

One of the attractions of semi-permanent creative colour is the potential to experiment with custom shades.

Witches Delight's dark purple direction could make it particularly interesting for anyone who already enjoys mixing Arctic Fox colours.

But when you're experimenting with a brand-new shade, we'd suggest seeing what Witches Delight does on its own first.

Once you know its true character on your hair, you'll have a much better idea of where you want to take it.

And always test a custom mixture before covering your whole head.

Where Can I Buy Arctic Fox Witches Delight in the UK?

Arctic Fox Witches Delight is available from Hair2Buy in the UK.

As an independent UK beauty retailer, we're continuing to expand our Arctic Fox collection with both established favourites and exciting new additions to the range.

So if you've been waiting for a new dark purple Arctic Fox hair colour, Witches Delight has officially joined the party.

→ Shop Arctic Fox Witches Delight at Hair2Buy

→ Explore Arctic Fox Hair Colour at Hair     Welcome to the Dark Side

Purple AF has long given Arctic Fox fans a way to go seriously purple.

Now there's another witch in town.

Arctic Fox Witches Delight takes purple in a darker direction, offering a rich new option for anyone who prefers their fashion colours deep, dramatic and unapologetically purple.

We'll be particularly interested to see how this shade looks across different starting bases as more people begin using it.

If you're already a purple-hair convert — or you've simply been waiting for the right excuse to become one — Witches Delight might be the Arctic Fox shade you've been waiting for.

Two of the biggest names in vivid semi-permanent colour have created shades that have become firm favourites with people who want their pink hair bright, unapologetic and impossible to ignore.

In one corner, representing Good Dye Young, we have Ex-Girl — the American brand's signature true hot pink.

In the other, Arctic Fox Virgin Pink — an intensely pigmented vivid pink that has become one of Arctic Fox's most recognisable colours.

Both are American brands. Both specialise in creative semi-permanent colour. Both have loyal followings. And Hair2Buy stocks both here in the UK.

But put the bottles side by side and an obvious question appears:

What's actually the difference between Good Dye Young Ex-Girl and Arctic Fox Virgin Pink?

Welcome to the Battle of the Pinks.

Meet the Contenders

? Good Dye Young Ex-Girl

Ex-Girl is Good Dye Young's signature true hot-pink semi-permanent colour.

Good Dye Young was co-founded by Paramore singer Hayley Williams and hairstylist Brian O'Connor, with creative colour and self-expression at the heart of the brand.

Ex-Girl is bright, saturated and deliberately bold.

This isn't blush.

It isn't rose gold.

And it definitely isn't pastel.

It's hot pink.

On a very pale blonde base, expect an intensely visible fashion colour. On darker blonde hair, the result can become deeper and richer.

→ Shop Good Dye Young Ex-Girl at Hair2Buy

? Arctic Fox Virgin Pink

On the other side we have Arctic Fox Virgin Pink.

Virgin Pink is another unapologetically vivid semi-permanent pink, known for its strong pigmentation and vibrant finish.

It's particularly striking on pre-lightened hair, where the colour has a clean canvas on which to show.

Like Ex-Girl, this isn't intended to imitate a naturally occurring hair colour.

If you're choosing Virgin Pink, you're choosing pink on purpose.

→ Shop Arctic Fox Virgin Pink at Hair2Buy

Ex-Girl vs Virgin Pink at a Glance

Actual results will always depend on your starting colour, previous colouring, condition and porosity.

Round One: Which Is the Brighter Pink?

This is probably the question most customers want answered.

But there's a problem with declaring one universally "brighter":

Your starting hair colour matters enormously.

Put either colour over a very pale, clean blonde and you'll give the pigments a much clearer canvas.

Put the same colour over darker blonde, yellow blonde or previously coloured hair and the finished result changes.

Broadly speaking, Ex-Girl is positioned as a true hot pink, while Virgin Pink is an intensely saturated vivid pink.

That distinction is much more useful than trying to declare that one bottle is simply "brighter" than the other.

Hair2Buy Expert Tip

If you're choosing between these two shades, don't make your decision from photographs alone.

Phone displays, studio lighting, editing and your starting hair colour can make the exact same dye appear dramatically different.

A strand test beats a screen every time.

Round Two: Ex-Girl vs Virgin Pink on Blonde Hair

This is where both colours can really show what they're capable of.

Very light, pre-lightened blonde provides a relatively neutral canvas for vivid direct pigments.

With Ex-Girl, that gives the hot-pink character an opportunity to appear clearly.

With Virgin Pink, the strong pink pigmentation can produce an equally dramatic fashion-colour transformation.

However, even two heads of hair that appear equally blonde can produce different results.

Why?

Because of:

• Underlying yellow tones
• Previous colour
• Hair porosity
• Uneven bleaching
• Product saturation
• Processing
• Hair condition

That's why we strongly recommend performing a strand test before a full-head application with either colour.

Round Three: Do Ex-Girl and Virgin Pink Work on Brown Hair?

Potentially — but expectations are important.

Neither product substantially lightens your natural hair.

They're semi-permanent direct colours, meaning they primarily deposit pigment onto the existing base.

Think about using a pink felt-tip pen on white paper compared with brown paper.

Same pink.

Completely different visibility.

On lighter brown or dark blonde hair, highly pigmented pink may create a deeper berry, magenta or pink-toned result.

On very dark brown or black hair, visible colour may be considerably more limited and potentially noticeable mainly under brighter lighting.

If you want the brilliant pink seen on very pale blonde models, you'll generally need a suitably light base.

Round Four: Which Pink Lasts Longer?

This is where we'd be careful about making sweeping claims.

Semi-permanent colour longevity varies enormously between people.

Your colour may be affected by:

• How frequently you shampoo
• Hair porosity
• Previous bleaching
• Shampoo choice
• Water temperature
• Heat styling
• Swimming
• UV exposure
• How intensely the hair was saturated during application

Highly porous hair can sometimes absorb large amounts of pigment but may also fade unevenly.

Rather than choosing between Ex-Girl and Virgin Pink purely on somebody else's reported number of washes, consider how you're going to maintain the colour afterwards.

Round Five: How Do They Fade?

This might actually be more important than asking how long they last.

Vivid pink isn't going to remain freshly coloured forever.

Both are semi-permanent, so you should expect the intensity to gradually change through washing.

The precise fading direction depends partly on the pigments in the formula and partly on what's underneath them.

A very pale blonde base may reveal progressively softer pink as pigment leaves the hair.

A warmer blonde base can influence the later stages differently.

Previously coloured or porous sections may retain pink longer than other areas.

This is another reason fashion colour can develop character as it fades rather than simply becoming a uniformly paler version of day one.

Round Six: Which Is Better for Your Hair?

There's an important distinction to make here.

Semi-permanent colour and bleaching are not the same thing.

Both Ex-Girl and Virgin Pink are direct semi-permanent colours rather than conventional permanent oxidative dyes.

But if you bleach dark hair beforehand to achieve the pale canvas needed for an extremely vivid pink, that lightening process is the part you need to be particularly careful with.

Don't repeatedly compromise already fragile hair simply to chase a lighter base.

Hair2Buy Expert Tip

Healthy-looking hair with a slightly deeper pink can look considerably better than severely over-processed hair with the "perfect" hot-pink shade.

Your hair condition comes first.

Round Seven: Which Pink Should You Choose?

Now we're getting somewhere.

If you're attracted to the idea of a true, signature hot pink and like the creative identity surrounding Good Dye Young, Ex-Girl deserves a close look.

If you're drawn to Arctic Fox's strongly pigmented vivid colour range and want to stay within the Arctic Fox system, Virgin Pink makes sense to investigate.

Neither choice needs to be framed as universally better.

They're two interpretations of statement pink from two of America's best-known creative colour brands.

And that's actually why comparing them is interesting.

Can You Mix Ex-Girl or Virgin Pink with Other Colours?

Creative semi-permanent colour opens up an enormous range of possibilities.

Pink can form the starting point for:

• Raspberry
• Magenta
• Purple
• Rose
• Coral-inspired shades
• Softer pinks
• Custom colour blends

However, we'd recommend mixing products within their manufacturer's intended system rather than randomly combining formulas from different brands.

If you're creating a custom shade, make a small test mixture first, record your proportions and carry out a strand test.

Otherwise you'll create the greatest colour of your life and have absolutely no idea how you made it.

We've all been there.

How to Keep Bright Pink Hair Pink for Longer

Whichever contender you choose, aftercare matters.

To slow down fading:

• Avoid washing more frequently than necessary.
• Use cooler rather than very hot water.
• Choose hair care suitable for coloured hair.
• Limit excessive heat styling.
• Use appropriate heat protection.
• Be mindful of chlorine and swimming.
• Protect your hair from prolonged strong sunlight.
• Avoid unnecessary clarifying shampoos when you're trying to retain pigment.

And accept one reality of vivid hair:

Some fading is part of the deal.

Semi-permanent pink gives you incredible colour precisely because it isn't intended to behave like permanent hair dye.

Frequently Asked Questions

Is Good Dye Young Ex-Girl hot pink?

Yes. Good Dye Young describes Ex-Girl as a true hot-pink semi-permanent colour.

What colour is Arctic Fox Virgin Pink?

Virgin Pink is an intensely pigmented vivid pink designed to produce particularly striking results on lighter or pre-lightened hair.

Is Ex-Girl or Virgin Pink better on dark hair?

Both are direct semi-permanent colours, so neither substantially lightens dark hair. Results become more visible as the starting base becomes lighter. Strand testing is the best way to see what either will do on your particular hair.

Do you need to bleach your hair before using them?

Not necessarily. It depends on your starting colour and desired result. If you're aiming for an extremely vivid pink on naturally dark hair, pre-lightening may be necessary. Don't lighten compromised hair without appropriate professional advice.

Are Ex-Girl and Virgin Pink permanent?

No. Both are semi-permanent colours designed to fade gradually through washing.

Can you put Virgin Pink or Ex-Girl over blonde hair?

Yes, and a light blonde base generally allows vivid pink pigment to appear much more clearly. Remember that yellow undertones and porosity can still influence the finished colour.

Can you mix pink semi-permanent hair dye with purple?

Compatible semi-permanent shades within a manufacturer's system can often be mixed to create custom colours. Follow the relevant manufacturer's guidance and strand test your mixture first.

Where Can I Buy

-and Arctic Fox Virgin Pink in the UK?

           Good dye young  ex girl pink

You don't have to choose between hunting down two different retailers.

Hair2Buy stocks both Good Dye Young and Arctic Fox in the UK, meaning you can compare these two American creative-colour brands in one place.

→ Shop Arctic Fox Virgin Pink at Hair2Buy

→ Explore Semi-Permanent Hair Colour at Hair2Buy

The Battle of the Pinks:

Good Dye Young Ex-Girl vs Arctic Fox Virgin Pink isn't really about finding one universally superior pink.

It's about finding your pink.

Ex-Girl brings Good Dye Young's take on a true hot pink, while Virgin Pink delivers Arctic Fox's intensely pigmented interpretation of vivid pink.

Both can create spectacular results. Both are semi-permanent. Both perform most dramatically when the starting canvas allows their pigments to shine.

And both give you something that ordinary permanent box colour rarely does:

permission to have a little fun with your hair.

Whichever side of the Battle of the Pinks you're on, Hair2Buy stocks both brands here in the UK—so the final decision is yours.

Hair colour can look incredible when it's fresh. The challenge is keeping it that way.

Every shampoo gradually removes some colour, and vibrant reds, pinks, purples, blues and other creative shades can lose their intensity surprisingly quickly. Even more conventional colours can begin looking less rich between salon appointments.

That's where Celeb Luxury takes a rather different approach to hair care.

Instead of simply cleansing and conditioning colour-treated hair, the Celeb Luxury Viral range uses colour-depositing pigments to help maintain, refresh or enhance colour as part of your hair-care routine.

Two of the most interesting products in the collection are Celeb Luxury Viral Colorwash Shampoo 244ml and Celeb Luxury Viral Hybrid Colorditioner Conditioner with BondFix 244ml.

They sound similar, but they don't perform exactly the same job.

So what's the difference, do you need both, and which one is right for your hair?

Let's get into it.

What Is Celeb Luxury?

Celeb Luxury is a professional hair-colour maintenance brand best known for creating colour-depositing shampoos and conditioners.

The concept is clever.

Normally, shampooing is one of the things that causes artificial hair colour to fade. Celeb Luxury turns that idea around by creating cleansing and conditioning products containing direct colour pigments.

Rather than waiting until your colour has noticeably faded before doing something about it, colour can become part of your regular maintenance routine.

This makes the range particularly interesting for people with:

• Vivid hair colours
• Fashion shades
• Pre-lightened hair
• Colour that fades quickly
• Salon-created creative colour
• Hair that needs refreshing between colour applications

It's important, however, to understand what these products are designed to do.

They are colour-depositing maintenance products, not traditional permanent hair dyes.

What Is Celeb Luxury Viral Colorwash Shampoo 244ml?

Celeb Luxury Viral Colorwash combines cleansing with colour deposition.

In simple terms, it's a colour-depositing shampoo.

While you wash your hair, pigments within the formula help refresh the existing colour.

That makes it particularly useful when you've invested time and money creating a vibrant shade and don't want every shampoo to simply move you further away from the colour you originally loved.

Instead of thinking of it as ordinary shampoo, think of Viral Colorwash as part of your colour-maintenance routine.

What Does Viral Colorwash Do?

Depending on the shade selected and your starting hair colour, a colour-depositing wash can help:

• Refresh faded colour
• Maintain vibrancy
• Add temporary pigment
• Enhance existing tones
• Extend the appearance of colour between applications
• Keep creative colours looking fresher

The result depends heavily on the hair underneath.

Colour-depositing products don't behave like paint covering a blank wall. Your existing hair colour remains an important part of the finished result.

What Is Celeb Luxury Viral Hybrid Colorditioner with BondFix 244ml?

This is where customers can become confused.

If Colorwash already deposits colour, why would you need Viral Hybrid Colorditioner?

Because it performs a different role.

The Celeb Luxury Viral Hybrid Colorditioner Conditioner with BondFix combines colour deposition with conditioning and hair-care benefits.

Instead of concentrating primarily on cleansing while depositing pigment, the Colorditioner is designed around conditioning, colour maintenance and treatment.

The addition of BondFix also distinguishes the Hybrid Colorditioner from a basic colour-depositing conditioner.

For hair that has been coloured, lightened or processed, this conditioning side of the routine can be particularly valuable.

Celeb Luxury Colorwash vs Colorditioner: What's the Difference?

This is probably the most important question to answer.

Here's the simple version:

In other words:

Colorwash replaces the shampoo stage of your colour-maintenance routine.

Colorditioner replaces the conditioner stage.

And yes, depending on the desired intensity and your hair's needs, they can form part of the same routine.

Do You Need Both Celeb Luxury Colorwash and Colorditioner?

Not necessarily.

Some people may simply want a colour-depositing shampoo to help maintain their existing shade.

Others may prefer a conditioning product because dryness, manageability or maintaining processed hair is the greater concern.

And some customers will want to use both as part of a complete colour-maintenance routine.

The right approach depends on:

• Your current hair colour
• How quickly it fades
• How intense you want the colour
• How frequently you wash
• Your hair's condition
• The particular Celeb Luxury shade you're using

This is one reason we wouldn't tell every Hair2Buy customer that they automatically need both bottles.

Choose according to what your hair actually needs.

Can Celeb Luxury Viral Refresh Faded Hair Colour?

That's one of the main reasons these products exist.

Semi-permanent and fashion colours gradually lose pigment through washing. Reds can become less intense, pinks can become pastel, and blues or purples can change significantly as they fade.

Using a colour-depositing product allows additional pigment to be introduced during your normal maintenance routine.

This can be particularly useful between full colour applications or salon visits.

However, expectations matter.

If your colour has faded unevenly, your base has changed dramatically or you have significant regrowth, a colour-depositing shampoo isn't necessarily going to recreate a complete professional colouring service.

It's primarily about maintaining and refreshing colour.

Does Celeb Luxury Work on Unbleached Hair?

Possibly—but the result depends heavily on how dark your hair is.

Colour-depositing products add pigment. They don't substantially lighten your natural hair first.

Imagine applying a bright marker to white paper and then applying the same marker to dark brown card.

It's the same colour, but you won't see the same result.

Very light or pre-lightened hair generally displays fashion pigments much more clearly.

On darker hair, some shades may provide:

• A subtle tint
• Additional richness
• A tonal change
• Colour visible mainly under brighter lighting

But you shouldn't expect a pale blonde result and a dark brunette result to look identical.

Hair2Buy Tip

Always perform a strand test first, particularly when using a strongly pigmented colour-depositing product.

It tells you much more about the likely result than simply looking at a colour chart on a screen.

Can Celeb Luxury Viral Change Your Hair Colour?

It can deposit visible colour, particularly on lighter hair.

That's different from saying it permanently changes your natural hair colour.

Viral products use direct pigments, so the effect depends on the starting base and gradually changes as the deposited pigment washes away.

This makes the range particularly interesting for people who enjoy maintaining creative colour without repeatedly reaching for permanent oxidative hair dye.

But don't underestimate colour-depositing shampoo just because it's called "shampoo."

It contains pigment.

Treat it like a colour product.

What Is BondFix in Celeb Luxury Colorditioner?

The BondFix element is particularly relevant to customers whose hair has been lightened or chemically processed.

Bleaching and chemical services can affect the internal structure and condition of hair. Bond-support products are designed to complement care routines for processed hair.

Celeb Luxury combines its colour-depositing concept with BondFix in the Viral Hybrid Colorditioner, allowing customers to maintain colour while also focusing on the condition and manageability of their hair.

That's an attractive combination because vivid colours often require pre-lightening—and pre-lightened hair can require more careful conditioning.

Rather than thinking only about "How bright is my colour?", it's worth asking:

"How does my hair actually feel?"

Colour always looks better on hair that's being properly cared for.

How Often Should You Use Celeb Luxury Viral Colorwash?

There's no single schedule that suits everybody.

How often you need a colour-depositing product depends on how quickly your hair loses colour and how intense you want to keep the result.

Someone maintaining an extremely vibrant shade may use it differently from someone who simply wants an occasional colour refresh.

You also need to remember that repeated pigment deposition can increase colour intensity.

For that reason, monitor your results rather than automatically assuming more frequent use is better.

Always follow the current instructions on your individual Celeb Luxury product.

How Long Does Celeb Luxury Viral Colour Last?

There isn't one universal number because you're dealing with direct pigment and a huge range of possible starting conditions.

Longevity can be affected by:

• Hair porosity
• Starting colour
• Previous chemical treatments
• Selected Viral shade
• Shampoo frequency
• Water temperature
• Heat styling
• Swimming
• Sun exposure
• Other products used on the hair

Highly porous, pre-lightened hair may grab pigment very strongly. It can also sometimes release colour differently from healthier or less porous sections.

Again, this is why a strand test matters.

How Can You Make Your Hair Colour Last Longer?

Colour-depositing products can help, but your wider hair-care routine still matters.

Try to avoid unnecessarily frequent shampooing and very hot water if colour longevity is important to you.

You can also:

• Choose products intended for coloured hair.
• Reduce excessive heat styling.
• Use appropriate heat protection.
• Protect coloured hair when swimming.
• Avoid unnecessary use of strong clarifying shampoos.
• Condition processed hair properly.

Think of Viral Colorwash and Colorditioner as tools within a colour-maintenance routine, rather than products that make all other aftercare irrelevant.

Who Should Consider Celeb Luxury Viral?

We think the Viral range is particularly interesting for anyone who finds themselves saying:

"I love my colour when it's freshly done, but I hate how quickly it fades."

It's especially relevant for people with vivid colours and hair that's already been lightened to achieve them.

The range may also appeal if you:

• Colour your hair regularly.
• Want to maintain salon colour between appointments.
• Love fashion shades.
• Want to refresh existing pigment.
• Prefer colour maintenance at home.
• Want a shampoo or conditioner that does more than basic cleansing or conditioning.

Which Celeb Luxury Viral Shade Should You Choose?

This is where we'll eventually link each of your individual Hair2Buy product pages.

Don't simply choose whichever colour looks attractive on the bottle.

Consider:

Your current colour + the pigment you're adding = your likely result.

If you're maintaining an existing colour, choosing the corresponding shade is usually the logical starting point.

If you're using a different shade to alter the tone, the result becomes more complex because the two colours interact.

And remember that screens display colours differently. A photograph viewed on your phone isn't a guarantee of how a colour will appear on your particular hair.

Why Buy Celeb Luxury from Hair2Buy?

At Hair2Buy, we're continuing to expand our range of specialist hair-colour products beyond the brands traditionally found in mainstream UK beauty retailers.

Celeb Luxury fits perfectly into that approach.

It's the sort of product customers often discover after becoming serious about maintaining their colour—particularly when ordinary colour-care shampoos simply aren't doing enough.

By stocking Celeb Luxury Viral Colorwash Shampoo 244ml and Celeb Luxury Viral Hybrid Colorditioner Conditioner with BondFix 244ml, we're giving UK customers another option for maintaining creative and salon colour at home.

Shopping with Hair2Buy also means:

• Buying from a UK independent beauty retailer
• Access to our growing Celeb Luxury collection
• UK-based ordering and delivery
• The ability to shop Celeb Luxury alongside other specialist hair-colour brands
• Product pages dedicated to the individual shades we stock

→ Shop Celeb Luxury Viral Colorwash at Hair2Buy

→ Shop Celeb Luxury Viral Hybrid Colorditioner with BondFix at Hair2Buy

→ Explore the complete Celeb Luxury collection

Frequently Asked Questions About Celeb Luxury Viral

Is Celeb Luxury Viral a hair dye?

It's better described as a colour-depositing hair-care range. The products contain direct pigments that can refresh, maintain or alter visible colour, but they don't work like conventional permanent oxidative hair dye.

Does Celeb Luxury Viral Colorwash replace normal shampoo?

Viral Colorwash is a cleansing, colour-depositing shampoo, so it can be used as the shampoo stage of an appropriate colour-maintenance routine. Follow the directions for your specific shade and product.

Does Celeb Luxury Colorditioner replace conditioner?

The Viral Hybrid Colorditioner is designed to combine conditioning with colour deposition and BondFix technology, making it the conditioning side of the Viral colour-care system.

Can you use Colorwash and Colorditioner together?

They can complement one another because one focuses on cleansing and colour deposition while the other focuses on conditioning and colour. However, how frequently you need both depends on your desired colour intensity and hair condition.

Will Celeb Luxury Viral cover grey hair?

Results on grey or white hair can be unpredictable because grey hair varies considerably in porosity and resistance. Viral shouldn't be treated as a substitute for a permanent grey-coverage colour service.

Does Celeb Luxury work on brown hair?

Some shades may add visible tone to lighter brown hair, but direct colour cannot lighten a dark base. Vibrant fashion shades generally appear much more clearly on light or pre-lightened hair.

Will Celeb Luxury stain my hands or bathroom?

Colour-depositing products contain pigment, so staining is possible. Follow the product directions, use appropriate gloves where instructed and take care around towels, clothing and porous bathroom surfaces.

Where can I buy Celeb Luxury in the UK?

Hair2Buy stocks Celeb Luxury in the UK, including Viral Colorwash Shampoo and Viral Hybrid Colorditioner with BondFix. Link this answer directly to your Hair2Buy Celeb Luxury collection page.

Celeb Luxury Colorwash or Colorditioner: Which One Should You Buy?

If you remember only one thing from this guide, make it this:

Viral Colorwash = cleanse + deposit colour.

Viral Hybrid Colorditioner = condition + deposit colour + BondFix care.

You don't necessarily have to choose one over the other. They're designed to address different parts of a colour-maintenance routine.

For someone whose biggest priority is refreshing colour while washing, Viral Colorwash is the obvious product to investigate.

For someone looking for colour deposition alongside conditioning and BondFix, Viral Hybrid Colorditioner deserves a closer look.

Popular Celeb Luxury Viral Colorwash Colours to Look Out For

One of the biggest attractions of Celeb Luxury Viral Colorwash is the choice of colours available. Rather than offering a single colour-care shampoo for every shade, the Viral collection allows you to choose pigments designed around the colour you're trying to maintain.

That means someone maintaining bright red hair has very different options from someone looking after blue, purple or pink.

Here are some of the standout Viral Colorwash shades worth knowing about.

Viral Extreme Red Colorwash – For Seriously Vibrant Red Hair

If subtle isn't what you're looking for, Celeb Luxury Viral Extreme Red Colorwash deserves attention.

Extreme Red is designed for people who want to maintain or intensify vivid red tones rather than simply protect coloured hair from fading.

Red is notoriously demanding to maintain. Every wash can gradually reduce the intensity that made freshly coloured red hair look so impressive in the first place.

That's precisely where a colour-depositing shampoo becomes useful.

Instead of cleansing alone, Viral Extreme Red Colorwash deposits red pigment while washing, helping refresh the appearance of an existing vivid red.

It can be particularly useful for:

• Bright red hair
• Vivid fashion reds
• Pre-lightened hair coloured red
• Refreshing faded red between colour applications
• Maintaining intensity between salon visits
• Anyone tired of watching their red disappear down the plughole

Will Viral Extreme Red Work on Dark Hair?

Your starting colour matters enormously.

On light or pre-lightened hair, Extreme Red has a much clearer canvas on which to deposit its pigment.

On darker hair, the result will generally be considerably more subtle because Colorwash deposits colour—it doesn't lighten your existing hair first.

So don't expect brunette hair to suddenly become the same brilliant red you'd see on a pale blonde base.

A strand test is strongly recommended, particularly if your hair is porous, highlighted, bleached or unevenly coloured.

Hair2Buy Colour Tip

Red pigment can be powerful.

If you're using Extreme Red for the first time, don't assume that because the product is called a shampoo it should be treated exactly like an ordinary shampoo.

Viral Extreme Purple Colorwash – Keep Purple Hair Rich and Vibrant

Purple is one of the most popular creative hair colours, but maintaining that rich, freshly coloured appearance can be a challenge. As purple pigment gradually washes away, a once-vibrant colour can begin to look softer, patchier or less intense.

Celeb Luxury Viral Extreme Purple Colorwash is designed to help combat that fade by depositing purple pigment while cleansing the hair.

Rather than using an ordinary shampoo that simply cleanses your colour-treated hair, Extreme Purple allows you to introduce additional pigment as part of your washing routine.

It can be particularly useful for:

• Vivid purple hair
• Deep violet shades
• Fashion-coloured hair
• Pre-lightened hair coloured purple
• Refreshing faded purple
• Maintaining colour between salon appointments
• Keeping purple tones looking richer for longer

What Colour Result Can You Expect from Extreme Purple?

Your starting hair colour plays a major role.

On very light or pre-lightened hair, the purple pigment can appear much brighter and more obvious. On a darker base, the result is likely to be deeper and more subtle.

Hair porosity matters too. Bleached or highly porous sections can absorb direct pigment differently from healthier areas of the hair, which is another reason we recommend carrying out a strand test first.

And don't confuse Extreme Purple Colorwash with an ordinary purple toning shampoo.

Purple shampoos aimed at blonde hair are generally used to help neutralise unwanted yellow tones. Extreme Purple is a colour-depositing product intended to introduce and maintain visible purple colour.

That's an important difference.

Hair2Buy Colour Tip

If your goal is genuinely purple hair, Extreme Purple makes much more sense than repeatedly trying to build colour with a conventional blonde toning shampoo.

→ Shop Celeb Luxury Viral Extreme Purple Colorwash at Hair2Buy

Viral Extreme Pink Colorwash – Refresh Bold Pink Hair Between Colours

Pink hair can look incredible when it's freshly coloured, but it's also a shade where fading can become noticeable quite quickly.

Celeb Luxury Viral Extreme Pink Colorwash provides a way to introduce fresh pink pigment while washing, helping maintain the impact of an existing pink colour.

This makes it especially interesting for people who love strong fashion shades but don't necessarily want to completely recolour their hair every time the vibrancy begins to drop.

Extreme Pink may be particularly useful for:

• Vivid pink hair
• Hot pink shades
• Bright fashion colours
• Pre-lightened hair coloured pink
• Refreshing faded pink
• Maintaining pink between full colour applications
• Adding intensity to an existing pink base

Will Extreme Pink Work on Blonde Hair?

Light and pre-lightened hair provides the clearest canvas for direct pink pigment, so the colour is likely to appear much more visibly than it would on a dark brunette base.

However, very light and porous hair can also grab pigment strongly.

If you're starting with platinum, highlighted or heavily bleached hair, don't assume the finished result will automatically match a photograph you've seen online.

Strand test first.

On darker hair, Extreme Pink cannot lighten the underlying base. You may see additional warmth or a pink tint depending on your starting colour, but it won't transform dark brown hair into the same vivid pink you'd expect from a very light blonde base.

Hair2Buy Colour Tip

There's an important distinction between maintaining pink and creating pink from scratch.

If you already have vivid pink hair that's beginning to lose intensity, Extreme Pink is exactly the type of product worth investigating as part of your maintenance routine.

→ Shop Celeb Luxme Pink Colorwash at Hair2Buy

It's a pigmented colour-maintenance product.

Follow the instructions carefully, protect clothing and surfaces where appropriate, and test before committing to your whole head.

→ Shop Celeb Luxury Viral Extreme Red Colorwash at Hair2Buy

And for customers building a more complete colour-maintenance routine, the two products can complement one another.

 Keeping Great Hair Colour Looking Great

Getting the colour you want is only half the job.

Keeping it looking good is the other half.

That's what makes the Celeb Luxury Viral range interesting. Instead of treating shampooing and conditioning as completely separate from your hair colour, Viral brings pigment into the maintenance routine itself.

Celeb Luxury Viral Colorwash Shampoo 244ml offers colour-depositing cleansing, while Celeb Luxury Viral Hybrid Colorditioner Conditioner with BondFix 244ml combines colour maintenance with a greater conditioning focus.

For anyone who loves vivid, creative or carefully maintained colour, they're well worth understanding.

Hair2Buy is pleased to stock Celeb Luxury in the UK, and as we expand the collection, we'll continue adding individual product information and colour advice to help you choose the right products for your hair.

That's where Brightside Hair Products comes in.

We're pleased to introduce Brightside to Hair2Buy, with a focused collection of five grooming and styling products covering everything from relaxed beach texture to controlled, firm-hold styles.

Rather than offering dozens of products that perform almost identical jobs, the Brightside collection is refreshingly straightforward.

The current range consists of:

• Salt & Clay Surf Spray
• Textured Cream
• Hybrid Pomade
• Utility Oil
• Firm Clay Wax

Each has a different purpose, which means you can choose your styling product according to the hold, texture and finish you actually want.

So, which Brightside product should you choose?

Let's take a closer look.

Introducing Brightside Hair Products

Brightside is a grooming brand built around modern styling essentials.

The collection covers some of the most useful categories in men's hair styling, including clay, cream, pomade, surf spray and grooming oil.

That's important because no single styling product works for every hairstyle.

Someone looking for a loose, textured crop needs something completely different from someone styling a slick side part. Likewise, fine hair that needs volume has different requirements from thick hair that needs serious control.

The Brightside range gives you several ways to approach styling without making things unnecessarily complicated.

Brightside Hair Products at a Glance

We've linked each product in this guide directly to its individual Hair2Buy product page, so once you've found the Brightside product that sounds right for you, you can explore it in more detail.

1. Brightside Salt & Clay Surf Spray – For Texture, Volume and Movement

If you like hair that looks styled without looking too styled, start with Brightside Salt & Clay Surf Spray.

Surf sprays are designed to recreate some of the texture and movement hair naturally develops after spending time near the sea.

Rather than creating a rigid hairstyle, they're used to encourage separation, body and texture.

This makes a surf spray particularly useful for:

• Messy hairstyles
• Beach-inspired looks
• Textured crops
• Tousled styles
• Adding volume to finer hair
• Creating a foundation before using another styling product

One of the most useful ways to use a product like Salt & Clay Surf Spray is as a pre-styler.

Apply it before blow-drying to create texture and body, then finish with a small amount of cream, clay or pomade depending on the final style you're trying to achieve.

Who Should Try It?

If your hair tends to sit flat and you want more movement without immediately reaching for a heavy wax, Salt & Clay Surf Spray is a logical place to start.

→ Explore Brightside Salt & Clay Surf Spray

2. Brightside Textured Cream – For Relaxed, Flexible Styling

Not everyone wants their hair locked into position.

Sometimes you want enough control to shape your style while keeping the hair looking relaxed and natural.

That's where Brightside Textured Cream comes in.

Styling creams and texture paste products sit in an extremely useful part of the men's styling spectrum. They're generally chosen when you want more control than a spray but don't necessarily want the heavier feel or stronger structure associated with some clays and waxes.

A textured cream can be particularly useful for:

• Relaxed everyday hairstyles
• Adding definition
• Creating separation
• Textured crops
• Looser swept-back styles
• Hair that still needs natural movement

It can also be a good introduction to styling products for someone who finds traditional waxes and pomades too heavy.

Texture Paste vs Styling Cream

These terms are sometimes used interchangeably, but formulations vary considerably between brands.

Generally, a texture paste is associated with separation, definition and flexible control, while a styling cream tends to emphasise softer, more natural styling.

Brightside Textured Cream occupies that versatile area of styling where texture and flexibility are more important than creating an extremely rigid hairstyle.

Who Should Try It?

Choose Textured Cream if you want your hairstyle to have definition while still looking touchable and relaxed.

→ Explore Brightside Textured Cream

3. Brightside Hybrid Pomade – A Modern Approach to Pomade Styling

Pomade is one of the classic men's hairstyling products.

For generations, pomades have been used to create controlled hairstyles, from side parts and slick backs to pompadours and more traditional barbered looks.

Modern water based pomade products have changed the category considerably.

Traditional oil-based pomades can provide excellent control but may require more effort to wash from the hair. Water-based styling has become popular with people who want the control associated with a pomade while preferring easier everyday grooming.

Brightside Hybrid Pomade offers another option for anyone who prefers a more controlled and deliberate hairstyle.

Pomade styling is particularly well suited to:

• Slick backs
• Side parts
• Pompadours
• Quiffs
• Classic barber styles
• Neat, controlled hairstyles

Pomade vs Hair Clay

This is where choosing the right product makes a big difference.

If you're after a highly textured, low-shine hairstyle, a matte hair clay may be the better starting point.

If you want smoother control and a more traditional styled appearance, a pomade is often more appropriate.

Neither is automatically better.

They're simply designed to produce different results.

Who Should Try It?

Brightside Hybrid Pomade is worth exploring if you enjoy controlled styling and want an alternative to clay-based products.

→ Explore Brightside Hybrid Pomade

4. Brightside Utility Oil – The Multi-Purpose Grooming Essential

Styling isn't only about hold.

Healthy-looking hair and good grooming also require conditioning, which is where Brightside Utility Oil earns its place in the collection.

An oil performs a very different job from clay, pomade or texture paste.

Rather than being primarily about fixing a hairstyle into position, grooming oils are generally used to help condition, soften and improve manageability.

That can make an oil particularly useful for dry, coarse or unruly hair.

Depending on your grooming routine, an oil can also complement other styling products rather than replacing them.

For example, someone with dry hair might use a small amount of oil for conditioning before finishing with a styling product.

The important word is small.

Hair2Buy Styling Tip

Start with less oil than you think you need.

You can always add another drop, but applying too much at once can make fine hair look heavy. Rub a small amount between your palms before distributing it through the hair.

Who Should Try It?

Consider Brightside Utility Oil if conditioning, softness and manageability are bigger priorities than hold.

→ Explore Brightside Utility Oil

5. Brightside Firm Clay Wax – For Firm Hold and Matte Texture

For anyone who likes strong texture and serious control, Brightside Firm Clay Wax could be the standout product in the collection.

Matte hair clay has become one of the most popular categories in modern men's styling, particularly for shorter and medium-length hairstyles.

Why?

Because many men want hold without making their hair look overly shiny or wet.

Clay-based styling products are commonly associated with:

• Texture
• Definition
• Separation
• Stronger hold
• Low-shine or matte styling
• Modern barbered hairstyles

This makes Firm Clay Wax particularly interesting for textured crops, quiffs and other styles where you want the individual sections of hair to remain defined.

Matte Hair Clay vs Wax

There's considerable overlap between clay and wax styling products.

A traditional wax is generally associated with definition and control, while clay products tend to emphasise texture and a drier finish.

A clay wax combines characteristics of both categories.

The important question isn't really what category appears on the jar.

It's:

What do you want your hair to look like?

If your answer is textured, controlled and less shiny, Firm Clay Wax is the Brightside product we'd look at first.

Who Should Try It?

Choose Brightside Firm Clay Wax when firm hold and textured styling are your main priorities.

→ Explore Brightside Firm Clay Wax

Matte Hair Clay vs Texture Paste vs Water Based Pomade: Which Should You Choose?

This is where men's styling can become confusing.

The easiest way to understand these products is to think about the final hairstyle rather than the terminology on the packaging.

If you want texture and strong control, start with the Firm Clay Wax.

If you prefer flexible, natural styling, consider Textured Cream.

For a neater, more controlled hairstyle, look towards Hybrid Pomade.

If your biggest problem is flat hair, Salt & Clay Surf Spray may be the most useful option.

And when your priority is conditioning rather than hold, Utility Oil makes more sense.

Can You Use Brightside Products Together?

Absolutely—and this is where you can get more creative with your styling routine.

You don't necessarily have to choose only one product.

For example, you might apply Salt & Clay Surf Spray before blow-drying to build volume and texture, then finish with Firm Clay Wax to create definition and hold.

Alternatively, Surf Spray followed by Textured Cream could work well when you want volume but prefer a softer finished hairstyle.

The trick is not to overload the hair.

Start with small quantities and build gradually. It's much easier to add another little bit of styling product than to remove too much without washing your hair again.

Which Brightside Hair Product Is Best for Your Hair?

Still undecided? Start with the result you want:

I want volume and beachy texture
→ Salt & Clay Surf Spray

I want relaxed texture and movement
→ Textured Cream

I want a controlled, classic hairstyle
→ Hybrid Pomade

I want conditioning and manageability
→ Utility Oil

I want firm hold and matte texture
→ Firm Clay Wax

This is also why we like the simplicity of the current Brightside collection. Each product has a clear place in a grooming routine rather than leaving you choosing between endless variations of essentially the same styling product.

Frequently Asked Questions About Brightside Hair Products

What is the difference between hair clay and pomade?

Hair clay is generally chosen for textured styles and a lower-shine finish, while pomade is traditionally associated with smoother, controlled hairstyles. The exact hold and finish will depend on the individual formulation.

Is matte hair clay good for short hair?

Matte hair clay can be particularly effective on short to medium-length hair because it helps create separation, texture and definition. It's especially popular for crops and modern barbered styles.

What does texture paste do?

A texture paste is designed to help add definition and separation while retaining some flexibility. It's useful when you want your hair styled without making it look overly rigid.

What is a water based pomade used for?

Water-based pomades are commonly used for controlled hairstyles such as slick backs, side parts, quiffs and pompadours. They're popular with people who enjoy classic pomade styling but prefer products suited to a modern grooming routine.

Should I use surf spray or hair clay?

They perform different jobs. Surf spray is useful for building volume, movement and texture, while hair clay provides greater definition and hold. You can also use surf spray as a pre-styler and finish with clay.

Can I use more than one styling product?

Yes. Combining a lighter pre-styler with a finishing product can produce excellent results. Just use small amounts to avoid weighing the hair down.

Discover Brightside Hair Products at Hair2Buy

We're excited to welcome Brightside Hair Products to Hair2Buy.

The current five-product collection may be compact, but it covers an impressive range of everyday styling needs—from the volume and movement of Salt & Clay Surf Spray to the firm, textured control of Firm Clay Wax.

More importantly, it gives you a straightforward choice.

You don't need twenty different styling products. You need the right product for the hairstyle you're trying to create.

Explore the Brightside collection at Hair2Buy and follow the individual product links throughout this guide to discover more about each formula.

As the Brightside collection develops, we'll keep this guide updated with new products, styling advice and comparisons to help you get the best from the range.

Brightside has arrived at Hair2Buy—and we're looking forward to seeing where the brand goes next.

Inspired by the deep green tones of emerald gemstones, this vibrant semi-permanent hair dye delivers bold colour while maintaining the conditioning formula that Arctic Fox has become famous for.

Whether you're creating a full head of emerald green hair or adding striking highlights, Emerald Fortune offers beautiful colour with a gradual fade.

At Hair2Buy, we're proud to stock genuine Arctic Fox products, making it easy for UK customers to enjoy one of America's favourite creative hair colour brands.

What Colour Is Arctic Fox Emerald Fortune?

One of the first questions people ask is:

"What colour is Arctic Fox Emerald Fortune?"

Emerald Fortune is best described as a rich emerald green with cool jewel-toned undertones.

Unlike lime greens or pastel mint shades, Emerald Fortune creates a deeper, more luxurious green that resembles polished emerald gemstones.

Depending on your starting hair colour, Emerald Fortune may appear as:

• Rich emerald green
• Jewel-toned green
• Forest green
• Deep teal-green on darker hair

On platinum blonde hair, the colour is bright and vibrant.

On darker blonde hair, it develops into a richer emerald finish with added depth.

Hair2Buy Expert Tip

Emerald Fortune looks particularly impressive in natural daylight, where its jewel-like tones become much more noticeable. Indoor lighting can sometimes make darker green shades appear deeper than they really are.

How Long Does Arctic Fox Emerald Fortune Last?

Emerald Fortune is a semi-permanent hair colour, meaning it gradually fades with each wash instead of growing out with a visible root line.

Most users can expect the colour to remain vibrant for approximately 4 to 8 weeks, although this varies depending on:

• Hair porosity
• Starting hair colour
• Washing frequency
• Shampoo choice
• Water temperature
• Heat styling
• Sun exposure

Green shades often hold well on healthy, pre-lightened hair when cared for correctly.

Is Emerald Fortune Blue or Green Based?

Emerald Fortune is primarily a true emerald green, but like many jewel-toned greens, it contains cool blue undertones that help create its rich depth.

Those blue undertones help produce a cleaner emerald finish rather than a yellow-green appearance.

As the colour fades, the remaining tone will depend on your starting hair colour, hair condition and aftercare routine.

Does Arctic Fox Emerald Fortune Work on Brown Hair?

Emerald Fortune produces the brightest results on pre-lightened blonde hair, but lighter brown hair may still develop a subtle green tint.

Results generally look like this:

Platinum Blonde

Bright emerald green.

Dark Blonde

Deep jewel green.

Light Brown

Muted forest green.

Medium Brown

Very subtle green tones, particularly in sunlight.

Dark Brown or Black

Minimal visible colour.

The lighter your starting hair, the brighter and more vibrant the finished colour will be.

Do You Need to Bleach Before Using Emerald Fortune?

Not everyone will need to bleach, but if you're aiming for the vivid emerald shade shown in Arctic Fox's promotional images, very light blonde hair will produce the best result.

Semi-permanent colours deposit pigment rather than lightening the hair, so they can't lift dark hair to create brighter colours.

If your hair has previously been coloured or is already damaged, always consider its condition before attempting any lightening process.

Hair2Buy Expert Tip

If you're unsure how Emerald Fortune will appear on your current hair colour, carry out a strand test first. It's the easiest way to see how the shade will interact with your hair before colouring your entire head.

Is Arctic Fox Hair Dye Good for Your Hair?

One reason Arctic Fox has become one of the world's most popular fashion hair colour brands is its conditioning formula.

Unlike permanent hair dyes, Arctic Fox semi-permanent colours deposit pigment without using ammonia or peroxide developers.

The formula is also:

• 100% Vegan
• Cruelty-Free
• Free from ammonia
• Free from peroxide
• Designed to leave hair feeling soft and conditioned

Remember that bleaching is usually the stage that causes the greatest stress to your hair—not the semi-permanent colour itself.

Can You Mix Emerald Fortune with Other Arctic Fox Colours?

Yes.

Many Arctic Fox colours are designed to be mixed together, allowing you to create unique custom shades.

Emerald Fortune works particularly well with:

• Aquamarine for ocean-inspired greens.
• Phantom Green for deeper woodland tones.
• Poseidon for teal effects.
• Transylvania for darker emerald shades.

Always mix a small amount first and test it on a hidden section of hair before applying it throughout.

Why Buy Arctic Fox Emerald Fortune from Hair2Buy?

Arctic Fox is an American brand loved by creative colour enthusiasts around the world.

Hair2Buy makes it easy for UK customers to purchase authentic Arctic Fox products without ordering internationally.

When you buy from Hair2Buy you'll enjoy:

• Genuine Arctic Fox products.
• UK-based stock.
• Fast UK delivery.
• Competitive prices.
• Friendly customer service.
• A growing selection of Arctic Fox colours.

Whether you're trying Emerald Fortune for the first time or expanding your Arctic Fox collection, Hair2Buy is proud to be one of the UK's independent Arctic Fox stockists.

Frequently Asked Questions

How long does Arctic Fox Emerald Fortune last?

Most users enjoy colour for approximately 4 to 8 weeks, depending on washing frequency and hair care.

What colour is Arctic Fox Emerald Fortune?

Emerald Fortune is a rich jewel-toned emerald green with cool undertones.

Does Emerald Fortune work on brown hair?

Yes, but the colour will be much more subtle than on blonde hair. Pre-lightened hair produces the brightest results.

Can I mix Emerald Fortune with Aquamarine?

Yes. Many users combine the two shades to create beautiful teal and ocean-inspired colours.

Is Arctic Fox Emerald Fortune permanent?

No. It is a semi-permanent hair colour that gradually fades over time.

Where can I buy Arctic Fox Emerald Fortune in the UK?

Hair2Buy stocks genuine Arctic Fox Semi-Permanent Hair Color Emerald Fortune 165ml, offering fast UK delivery and a growing range of Arctic Fox shade

If you're looking for a luxurious green hair colour with rich jewel-like tones, Arctic Fox Semi-Permanent Hair Color Emerald Fortune 165ml is an excellent choice.

Its conditioning formula, vibrant emerald finish and versatile colour make it ideal for anyone wanting to experiment with creative hair colour while maintaining healthy-looking hair.

As an independent UK Arctic Fox stockist, Hair2Buy offers genuine Arctic Fox products with fast UK delivery, making it easier than ever to enjoy one of America's most popular semi-permanent hair colour brands.

Unlike bright fire-engine reds or orange-based coppers, Wrath is a deep crimson red with pink undertones, making it a fantastic choice for anyone wanting a bold yet sophisticated fashion colour.

Created by the American brand Arctic Fox Hair Color, Wrath is loved by professional colourists and home users alike thanks to its rich pigmentation, vegan formula and long-lasting results.

At Hair2Buy, we're proud to stock genuine Arctic Fox products for customers across the UK.

What Colour Is Arctic Fox Wrath?

One of the most common questions people ask is:

"What colour is Arctic Fox Wrath?"

Wrath is best described as a deep crimson red with cool pink undertones.

Rather than producing an orange-red or copper finish, Wrath delivers a rich berry-inspired red that can appear:

• Deep crimson
• Dark cherry red
• Ruby red
• Burgundy-red on darker hair

On platinum blonde hair the colour appears vibrant and bold.

On medium brown hair it creates a rich wine-red tint that catches the light beautifully.

Hair2Buy Expert Tip

One of the reasons Wrath is so popular is its versatility.

If your hair is naturally dark blonde or light brown, you don't always need platinum blonde hair to enjoy noticeable results.

Wrath often produces a beautiful burgundy tint even on darker bases.

How Long Does Arctic Fox Wrath Last?

Like all Arctic Fox colours, Wrath is a semi-permanent hair dye.

Most users enjoy colour for around 4 to 8 weeks, although several factors influence longevity.

These include:

• Hair porosity
• Starting hair colour
• Washing frequency
• Water temperature
• Shampoo choice
• Heat styling

Darker colours such as Wrath often appear to last slightly longer than pastel shades because of their stronger pigmentation.

The colour gradually fades with washing rather than leaving a harsh regrowth line.

Is Arctic Fox Wrath Red or Pink Based?

Wrath is primarily a crimson red, but it contains noticeable cool pink undertones.

This gives it a richer, more jewel-like appearance than traditional bright reds.

Because of those pink undertones:

• It photographs beautifully.
• It creates stunning colour blends.
• It mixes well with other Arctic Fox reds and pinks.
• It fades into attractive berry tones.

Does Arctic Fox Wrath Work on Brown Hair?

Yes.

Wrath is one of the few fashion colours that can produce visible results on darker hair.

If applied to:

Platinum Blonde

Expect bright crimson red.

Dark Blonde

Rich cherry red.

Light Brown

Deep burgundy tint.

Medium Brown

Subtle wine-red highlights, especially in sunlight.

Dark Brown or Black

The colour may only be visible under strong lighting.

The lighter your starting colour, the brighter your final result will be.

Do You Need to Bleach Your Hair First?

Not always.

One of Wrath's biggest advantages is that it often produces attractive colour even without bleaching.

If you're looking for the brightest possible crimson red, pre-lightened hair will give the most vivid results.

If you're happy with a richer burgundy effect, natural light brown hair can still achieve beautiful colour.

Hair2Buy Expert Tip

If you already have healthy medium brown hair, try Wrath before reaching for bleach.

Many customers are pleasantly surprised by how visible the colour is without extensive lightening.

Is Arctic Fox Hair Dye Good for Your Hair?

Arctic Fox has earned a loyal following thanks to its conditioning semi-permanent formula.

Unlike permanent colour, it doesn't rely on ammonia or peroxide developers to lift your natural colour.

Instead, it deposits vibrant pigment while helping leave hair feeling soft and conditioned.

Arctic Fox products are also:

• 100% Vegan
• Cruelty-Free
• Free from ammonia
• Free from peroxide
• Gentle enough for frequent colour changes

Remember that bleaching—not the colour itself—is usually the stage that places the greatest stress on your hair.

Can You Mix Arctic Fox Wrath with Other Colours?

Absolutely.

One of Arctic Fox's biggest strengths is that many shades can be mixed together.

Wrath works particularly well with:

• Purple AF for rich berry tones.
• Virgin Pink for brighter raspberry shades.
• Ritual for darker burgundy colours.
• Transylvania for deep wine reds.

Mixing colours allows you to create your own custom shade while keeping the same conditioning formula.

Why Buy Arctic Fox Wrath from Hair2Buy?

Arctic Fox is one of America's best-known fashion hair colour brands, but buying directly from overseas isn't always convenient.

Hair2Buy offers UK customers a trusted way to purchase genuine Arctic Fox products.

When you order from Hair2Buy you'll benefit from:

• Genuine Arctic Fox Hair Color.
• UK-based stock.
• Fast UK delivery.
• Competitive prices.
• Friendly customer support.
• A growing range of Arctic Fox shades.

Whether you're trying Wrath for the first time or adding another shade to your collection, Hair2Buy makes it easy to enjoy authentic Arctic Fox products in the UK.

Frequently Asked Questions

How long does Arctic Fox Wrath last?

Most users enjoy vibrant colour for around 4 to 8 weeks, depending on hair condition and aftercare.

What colour is Arctic Fox Wrath?

Wrath is a rich crimson red with cool pink undertones.

Does Wrath work on brown hair?

Yes.

Wrath is one of Arctic Fox's most visible shades on darker hair, often creating beautiful burgundy tones.

Can I mix Wrath with Purple AF?

Yes.

Many users mix Wrath with Purple AF to create rich berry and plum-inspired shades.

Is Arctic Fox Wrath permanent?

No.

Wrath is a semi-permanent colour that gradually fades over time.

Where can I buy Arctic Fox Wrath in the UK?

Hair2Buy stocks genuine Arctic Fox Semi-Permanent Hair Color Wrath 165ml, making it easy for UK customers to enjoy this popular American brand without ordering internationally.

If you're looking for a bold yet wearable red fashion colour, Arctic Fox Semi-Permanent Hair Color Wrath 165ml is an outstanding choice.

Its rich crimson tone, conditioning formula and impressive versatility make it one of Arctic Fox's most popular shades. Whether you're applying it to platinum blonde hair for maximum vibrancy or enhancing medium brown hair with deep burgundy tones, Wrath delivers eye-catching colour that fades beautifully over time.

As a trusted UK stockist, Hair2Buy is proud to offer genuine Arctic Fox products with fast UK delivery, making it easier than ever to enjoy one of America's favourite semi-permanent hair colour brands.

Known for its rich, vibrant purple colour and conditioning semi-permanent formula, Purple AF has become one of Arctic Fox's best-selling shades worldwide.

Whether you're colouring your hair for the first time or adding another shade to your collection, we've answered the questions people ask most often before buying.

What Colour Is Arctic Fox Purple AF?

Despite the name, Purple AF isn't a pastel lavender or dark violet.

It's best described as a deep, vibrant royal purple with cool undertones.

Depending on your starting hair colour, Purple AF can appear:

• Rich royal purple
• Deep violet
• Jewel-toned purple
• Dark grape purple

On pre-lightened blonde hair, the colour appears bright and vibrant.

On darker hair, it creates a deeper, more subtle purple tint that's often visible in sunlight.

Hair2Buy Expert Tip

Purple AF is one of the most versatile Arctic Fox shades because it can produce noticeably different results depending on your starting hair colour.

On platinum blonde it looks bright and vivid.

On medium brown hair it often creates a rich purple sheen.

How Long Does Arctic Fox Purple AF Last?

One of the reasons Arctic Fox has become so popular is its impressive colour longevity.

Most people find Purple AF lasts between 4 and 8 weeks, although this depends on:

• Your hair condition
• How often you wash your hair
• Water temperature
• Shampoo choice
• Heat styling
• Sun exposure

Like all semi-permanent colours, Purple AF gradually fades rather than leaving a noticeable regrowth line.

Using sulphate-free shampoo and washing less frequently will help keep the colour looking vibrant for longer.

Is Arctic Fox Purple AF Red-Based or Blue-Based?

This is one of the most common questions online.

Purple AF is generally considered to have a blue-violet base.

This cooler base gives the colour its rich jewel-like appearance and helps reduce the warm magenta tones often found in other purple dyes.

Because of this:

• It usually fades towards cooler purple tones.
• It works beautifully mixed with blue shades.
• It can also be mixed with pink to create custom purple colours.

Your starting hair colour will always influence the finished result.

Is Arctic Fox Purple AF the Same as Purple Rain?

No.

This question appears regularly because Purple Rain is another well-known purple hair dye.

Although both create purple hair, they are completely different products made by different brands.

Purple AF

• Arctic Fox
• Semi-permanent
• Cool blue-based purple

Purple Rain

• Made by another manufacturer
• Different formulation
• Different pigment blend
• Different fading characteristics

If you're specifically looking for the Arctic Fox colour, Purple AF has its own unique formula and shouldn't be considered identical to Purple Rain.

Can You Get Arctic Fox Hair Dye in the UK?

Yes.

Although Arctic Fox is an American brand, it's available from selected UK retailers.

Buying from a UK retailer means you can enjoy:

• Faster UK delivery
• Genuine Arctic Fox products
• No international shipping delays
• No overseas ordering

Hair2Buy proudly stocks a growing range of Arctic Fox hair colours, making it easier than ever for UK customers to enjoy one of America's most popular semi-permanent hair dye brands.

Is Arctic Fox Hair Colour Bad for Your Hair?

One reason Arctic Fox has developed such a loyal following is its conditioning formula.

Unlike permanent hair dyes that use developer to lift your natural colour, Arctic Fox is a semi-permanent direct dye.

The formula is designed to deposit colour while helping hair feel soft and conditioned.

Arctic Fox products are also known for being:

• Vegan
• Cruelty-free
• Free from harsh peroxide developers
• Free from ammonia

The bleaching process required for bright fashion colours is usually what places the greatest stress on the hair—not the Arctic Fox colour itself.

Hair2Buy Expert Tip

If you're aiming for the brightest Purple AF result, focus on getting your hair into excellent condition before colouring.

Healthy hair generally absorbs colour more evenly and often holds semi-permanent dyes for longer.

How Long Does Arctic Fox Hair Dye Last?

Most Arctic Fox shades typically last between 4 and 8 weeks, although this varies depending on the colour chosen and how you care for your hair afterwards.

To maximise longevity:

• Wash less frequently.
• Use sulphate-free shampoo.
• Wash with cooler water.
• Avoid excessive heat styling.
• Protect your hair from prolonged sun exposure.

Darker shades such as Purple AF often remain visible longer than pastel colours.

Is Arctic Fox a Good Hair Dye?

Arctic Fox has become one of the world's most recognisable semi-permanent hair colour brands for good reason.

Customers appreciate it because it offers:

• Vibrant fashion colours
• Conditioning formula
• Pleasant fragrance
• Vegan ingredients
• Cruelty-free manufacturing
• Excellent colour selection
• Colours that can be mixed together

Whether you're experimenting with bright colours for the first time or you're already an experienced colour enthusiast, Arctic Fox continues to be one of the most trusted names in creative hair colour.

Why Buy Arctic Fox from Hair2Buy?

Hair2Buy is proud to stock genuine Arctic Fox products for customers throughout the UK.

When you buy from Hair2Buy you'll benefit from:

• Genuine Arctic Fox products
• UK stock
• Fast UK delivery
• Competitive prices
• Friendly customer support
• A growing range of Arctic Fox shades including Purple AF, Virgin Pink, Cosmic Sunshine, and many more.

Rather than ordering internationally, UK customers can enjoy the convenience of buying Arctic Fox from a trusted independent retailer.

Frequently Asked Questions

Can Arctic Fox Purple AF be used on brown hair?

Yes. While it appears brightest on pre-lightened blonde hair, Purple AF can create a rich purple tint on medium brown hair, particularly in sunlight.

Does Purple AF stain?

Like most highly pigmented semi-permanent colours, Purple AF can temporarily stain towels, clothing and some bathroom surfaces if not cleaned promptly.

Can I mix Purple AF with other Arctic Fox colours?

Yes. Arctic Fox shades are designed to be mixed, allowing you to create customised purples, pinks and blues.

Is Arctic Fox vegan?

Yes. Arctic Fox products are vegan and cruelty-free.

Where can I buy Arctic Fox Purple AF in the UK?

Hair2Buy stocks authentic Arctic Fox Purple AF with fast UK delivery, making it easy to enjoy this best-selling American hair colour without ordering from overseas

Arctic Fox Purple AF has earned its reputation as one of the brand's most iconic shades. Its rich blue-based purple, conditioning formula and impressive longevity make it a favourite with creative colour lovers around the world.

Whether you're colouring freshly bleached hair or adding a purple tint to darker locks, Purple AF offers bold results that fade beautifully over time.

If you're looking to buy Arctic Fox Purple AF in the UK, Hair2Buy stocks genuine Arctic Fox products with fast UK delivery and a growing selection of the brand's most popular shades.

Part of Good Dye Young's popular Lighter Daze Collection, Pink Puff is a delicate pastel pink designed for very light blonde hair. Unlike bold neon pinks or vibrant magentas, this shade creates a soft, wearable finish that fades beautifully over time.

Created by the American hair colour brand co-founded by Hayley Williams, Good Dye Young has become known for high-quality semi-permanent colours that encourage creativity while caring for your hair.

At Hair2Buy, we're proud to bring this exciting American brand to customers throughout the UK.

What Colour Is Good Dye Young Pink Puff?

Pink Puff is a soft pastel pink with cool, delicate undertones.

Rather than producing a bright hot pink, this shade creates a gentle blush pink finish that works beautifully on platinum or very pale blonde hair.

Depending on your starting colour, Pink Puff may appear:

• Soft baby pink
• Candyfloss pink
• Blush pink
• Delicate pastel rose

Because it's part of the Lighter Daze range, Pink Puff contains less pigment than Good Dye Young's vivid colours, giving it its signature airy pastel appearance.

Pink Puff at a Glance

Actual colour results will vary depending on your starting hair colour and condition.

How Long Does Good Dye Young Pink Puff Last?

Pink Puff typically lasts around 8 to 16 washes.

Because pastel shades contain lighter concentrations of pigment than vivid colours, they naturally fade more quickly.

Several factors influence longevity:

• Hair porosity
• Washing frequency
• Shampoo choice
• Water temperature
• Heat styling
• Sun exposure

Using sulphate-free shampoo and washing less frequently can help preserve your pastel pink for longer.

Is Pink Puff Cool Toned?

Yes.

Pink Puff is best described as a cool pastel pink.

Unlike peach or coral pinks, it has a softer, cooler appearance that creates an elegant pastel finish.

If your blonde hair still contains noticeable yellow tones, the final result may appear warmer or slightly peachier than expected.

For the truest colour, Good Dye Young recommends applying Pink Puff to level 10 platinum blonde hair.

Does Pink Puff Work on Dark Hair?

Pink Puff works best on very light blonde hair.

Because it's a pastel colour, it isn't designed to create dramatic colour changes on darker hair.

If applied to:

• Brown hair
• Dark blonde
• Light brown
• Black hair

...the colour may not be visible or may only create a very subtle tint.

For the brightest pastel result, pre-lightened platinum hair is recommended.

Do You Need to Bleach Before Using Pink Puff?

Most people will.

Pink Puff is designed for hair that's already been lifted to a very pale platinum blonde.

Without a light base, pastel colours simply don't have enough contrast to show properly.

If your hair has been previously coloured or is in poor condition, it's worth seeking professional advice before bleaching.

Is Good Dye Young Pink Puff Good for Your Hair?

Good Dye Young's semi-permanent colours are designed to deposit colour without the permanent developer used in traditional permanent hair dye.

The formula contains conditioning ingredients that help leave hair feeling soft after colouring.

The brand is also:

• Vegan
• Cruelty-free
• Leaping Bunny Certified

Remember, bleaching—not the semi-permanent colour itself—is usually the part of the colouring process that places the greatest stress on the hair.

Hair2Buy Expert Tip

Pastel pink looks its best on an even blonde base.

If your hair has yellow patches or uneven lightening, your finished colour can vary across different sections of your hair.

A simple strand test before colouring can save a lot of disappointment.

How to Apply Good Dye Young Pink Puff

Always follow the instructions included with your product.

For best results:

1. Complete a patch test.
2. Carry out a strand test.
3. Wear gloves.
4. Apply generously to clean, lightened hair.
5. Ensure every section is fully saturated.
6. Leave to process according to the manufacturer's instructions.
7. Rinse thoroughly using cool water.

Avoid shampooing immediately after rinsing to help maximise colour longevity.

How Can You Make Pink Puff Last Longer?

Pastel colours naturally fade faster than stronger shades.

To keep your pink looking fresh:

• Wash less frequently.
• Use colour-safe shampoo.
• Avoid hot water.
• Limit heat styling.
• Use heat protection.
• Protect hair from excessive sunlight.

These simple steps can noticeably extend the life of your colour.

Can You Mix Pink Puff with Other Good Dye Young Colours?

Yes.

Many creative colour enthusiasts mix Pink Puff with other Good Dye Young shades to create bespoke pastel colours.

Popular combinations include:

• Softer rose pinks
• Lavender-pink blends
• Peachy pink tones
• Custom pastel shades

Always test your mixture on a hidden section of hair before applying it across your whole head.

Why Buy Good Dye Young Pink Puff from Hair2Buy?

Good Dye Young is an exciting American hair colour brand that's becoming increasingly popular in the UK.

Rather than ordering internationally, Hair2Buy offers UK customers an easy way to purchase authentic Good Dye Young products.

When you shop with Hair2Buy you'll enjoy:

• Genuine Good Dye Young products
• UK-based stock
• Fast UK delivery
• Competitive pricing
• Friendly customer support
• A growing range of Good Dye Young colours

Whether you're trying pastel pink for the first time or adding another shade to your collection, Hair2Buy makes buying Good Dye Young simple.

Frequently Asked Questions

Is Good Dye Young Pink Puff permanent?

No. Pink Puff is a semi-permanent hair colour that gradually fades over approximately 8–16 washes.

Is Pink Puff bright pink?

No. Pink Puff is designed as a soft pastel pink rather than a vivid neon or hot pink.

Can I use Pink Puff on dark hair?

It may leave a slight tint, but for a visible pastel result your hair should be lightened to a very pale blonde first.

Does Pink Puff damage hair?

The semi-permanent colour itself is designed to be conditioning. Bleaching beforehand is usually the stage that places the greatest stress on the hair.

Can I mix Pink Puff with other colours?

Yes. Many users mix Pink Puff with compatible Good Dye Young shades to create customised pastel colours.

Where can I buy Good Dye Young Pink Puff in the UK?

Hair2Buy stocks authentic Good Dye Young products, making it easy for UK customers to enjoy this popular American brand without ordering overseas.

If you're looking for a beautiful, wearable pastel pink, Good Dye Young Semi-Permanent Lighter Daze Hair Color Pink Puff 148ml is an excellent choice.

Its soft, cool-toned finish makes it perfect for anyone wanting a subtle creative colour rather than a bold statement shade. Applied to platinum blonde hair and cared for correctly, Pink Puff fades gracefully while leaving your hair feeling soft and conditioned.

As an independent UK beauty retailer, Hair2Buy is proud to stock authentic Good Dye Young products, giving customers a convenient way to enjoy one of America's most exciting hair colour brands with fast UK delivery.