Arctic Fox Purple AF Semi-Permanent Hair Dye 165ml

Arctic Fox Purple AF 165ml is a rich, vibrant purple semi-permanent hair dye that delivers bold colour on pre-lightened hair and deeper purple tones on brown hair. Formerly known as Purple Rain, this highly pigmented shade is one of Arctic Fox's most versatile colours.

Looking for Arctic Fox Purple AF in the UK? Hair2Buy stocks this conditioning, vegan and cruelty-free hair colour for anyone wanting to create vivid purple hair, refresh an existing shade or add a subtle purple tint to darker hair.

Key Benefits

• Deep, highly pigmented purple hair colour
• Vibrant results on pre-lightened blonde hair
• Can create purple, plum or burgundy-toned tints on brown hair
• Semi-permanent formula that gradually fades with washing
• Conditioning formula designed to leave hair feeling soft
• Free from ammonia, peroxide and PPD
• 100% vegan and cruelty-free
• No developer required
• 165ml bottle

What Colour Will Arctic Fox Purple AF Turn My Hair?

Purple AF is a deep, true purple, but the final colour depends on your starting hair shade, undertones and condition. It does not lighten your natural hair.

• Platinum and very light blonde: Bright, vivid purple with strong colour payoff.
• Lightened blonde (around level 7-8): Rich, noticeable purple. A lighter starting base generally produces a brighter result.
• Dark blonde and light brown: Deep purple or plum tones, depending on the starting colour.
• Medium brown: A darker purple, aubergine or burgundy-toned tint may be visible, particularly in bright light.
• Dark brown: Results are usually subtle and may only be noticeable in sunlight.
• Black hair: Little or no visible colour change is likely without pre-lightening.

Important: These are general colour expectations, not guaranteed results. Always perform a strand test before colouring your hair.

Arctic Fox Purple AF on Brown Hair

One of the most common questions is whether Arctic Fox Purple AF works on brown hair without bleach.

The answer is yes, but the result will be different from applying it to blonde hair. On light brown hair, Purple AF can create a noticeable dark purple tint. On medium brown hair, the colour may appear more aubergine or burgundy, particularly in natural sunlight.

Because Purple AF contains no peroxide or developer, it cannot lift or lighten brown hair. If you want a bright, vivid purple rather than a subtle tint, pre-lightening may be necessary.

Arctic Fox Purple AF on Dark Hair

Purple AF is one of the Arctic Fox shades better suited to darker bases because of its strong pigmentation. However, very dark brown or black hair may show little visible change.

On dark brown hair, you may notice a purple sheen in bright sunlight rather than an obvious purple colour indoors. For a more noticeable result, the hair generally needs to be lightened first.

How to Use Arctic Fox Purple AF

1. Prepare your hair: Shampoo your hair and dry it completely. Do not apply conditioner or styling treatments before colouring.
2. Protect your skin and clothing: Wear gloves and use a protective barrier around the hairline to help prevent staining.
3. Test first: Carry out a patch test according to the packaging instructions and a strand test to check the colour result.
4. Prepare the dye: Pour the required amount into a non-metallic colouring bowl and mix to distribute the pigment evenly.
5. Apply evenly: Divide the hair into sections and apply with a tint brush, thoroughly saturating each section.
6. Processing time: Leave the colour on for at least 30 minutes, following the product instructions.
7. Rinse: Rinse thoroughly with cool water, keeping the colour away from your face.
8. Finish: Dry and style as usual.

How to Make Purple AF Last Longer

As a semi-permanent colour, Purple AF gradually fades with washing. The speed of fading depends on your hair's porosity, starting colour, washing routine and use of heated styling tools.

• Wash your hair less frequently where practical.
• Use cool or lukewarm water rather than hot water.
• Choose a gentle shampoo suitable for coloured hair.
• Avoid excessive heat styling.
• Refresh the colour when needed, following the product instructions.

Can You Mix Arctic Fox Purple AF With Other Colours?

Yes. Arctic Fox semi-permanent shades can be mixed to create custom colours. Purple AF is particularly useful for adding depth to other shades.

• Purple AF and Poseidon: Can create deeper blue-purple or indigo-inspired tones.
• Purple AF and Wrath: Can produce rich burgundy or red-purple shades.
• Purple AF and Arctic Mist Diluter: Can create a softer purple result, particularly on lightened hair.

Always test your mixture on a small section of hair before applying it throughout.

Frequently Asked Questions

Does Arctic Fox Purple AF work on brown hair without bleach?

Yes. Purple AF can add dark purple or plum-toned colour to light and medium brown hair without bleaching. The result will be less vibrant than on pre-lightened blonde hair.

Will Arctic Fox Purple AF show up on dark brown hair?

It may create a subtle purple or aubergine tint, particularly in sunlight. Very dark hair may show little visible change without pre-lightening.

How long should I leave Arctic Fox Purple AF on my hair?

Arctic Fox recommends a minimum processing time of 30 minutes. Follow the instructions supplied with your product and carry out a strand test before colouring.

Do I need to bleach my hair before using Purple AF?

Not necessarily. Purple AF can tint some natural brown hair shades. However, pre-lightening is generally needed for a bright, vivid purple result.

Is Arctic Fox Purple AF permanent?

No. Purple AF is a semi-permanent direct dye that gradually fades with washing. It does not require peroxide or developer.

Does Purple AF fade to pink?

It can. Arctic Fox explains that its purple shades may fade towards pink or lavender tones, depending on the starting hair colour and undertones.

Was Arctic Fox Purple AF previously called Purple Rain?

Yes. Purple AF was formerly known as Purple Rain. It is the same familiar deep purple shade under its newer name.

Shop More Arctic Fox Hair Colours

Looking for a different shade? Explore our full Arctic Fox hair colour collection at Hair2Buy UK, including bright pinks, blues, reds and other semi-permanent shades.