Brow Tycoon was first launched in 2014 by professional brow artist and entrepreneur Paula McDonald. The idea behind forming the company stemmed from Paula's extensive experience in the beauty industry, particularly in the field of brow grooming and enhancement.

As a seasoned brow artist, Paula recognized the growing demand for high-quality, innovative products that could help individuals achieve their desired brow looks with ease and precision. Inspired by her passion for eyebrows and her desire to empower others to feel confident and beautiful, Paula set out to create a line of brow grooming and tinting products that would revolutionize the way people approached eyebrow care.