Skip to main content

FREE UK DELIVERY OVER £35               

SIGN UP TO OUR NEWSLETTER FOR DISCOUNTS   

NEXTDAY DELIVERY AVAILABLE

Ouidad Hair products

Ouidad Hair products

Ouidad Hair Products – The Original Curl Experts

Looking for salon-grade solutions made specifically for curly, coily, or wavy hair? Ouidad is the pioneering brand that has been dedicated to curl care since 1984. Trusted by professionals and loved by curl communities worldwide, Ouidad offers targeted treatments, cleansers, and styling products designed to enhance your hair's natural texture without weighing it down or drying it out.

Unlike generic haircare brands, Ouidad uses a curl-specific philosophy that caters to the unique needs of Type 2 (wavy), Type 3 (curly), and Type 4 (coily/kinky) hair types. Their signature “rake and shake” styling method, combined with water-soluble silicones, botanical infusions, and frizz-fighting humectants, ensures soft, defined, frizz-free curls every time.

  • Moisture-Locking Formulas: Designed to hydrate, strengthen, and define your curl pattern
  • Sulfate-Free & Paraben-Free: Gentle on textured hair and safe for colour-treated curls
  • Lightweight Styling Gels & Creams: No crunch, just bounce and shine
  • Deep Conditioning Masks: Targeted repair for dry, damaged, or overprocessed curls
  • Trusted Curl Systems: Products grouped by curl type and texture goals

Whether you're starting your curl journey or looking to upgrade your current routine, Ouidad provides science-backed care that honours the beauty and diversity of natural texture. Embrace the curls you were born with—Ouidad makes them thrive.

Frequently Asked Questions About Ouidad Haircare

1. What makes Ouidad different from other curly hair brands?
Ouidad is one of the original curl-specific brands. Unlike one-size-fits-all formulas, their products are designed based on curl type and porosity, using targeted ingredients to hydrate, define, and protect curls without heaviness or buildup.
2. Is Ouidad good for wavy or fine hair?
Yes. Ouidad has specialised lines such as “VitalCurl+” for fine or looser curls. These lightweight formulas add volume and definition without flattening or greasing the hair.
3. Are Ouidad products safe for colour-treated or chemically processed hair?
Absolutely. Ouidad products are free of sulfates and harsh drying agents, making them safe for colour-treated curls. Many of their treatments also help repair damage caused by colouring or heat styling.
4. Do Ouidad products contain silicones?
Some Ouidad formulas use water-soluble silicones that rinse out easily and won’t build up on curls. These are selected to provide frizz control and smoothness without blocking moisture.
5. What is the best Ouidad product for frizz?
For frizz control, Ouidad’s Advanced Climate Control Heat & Humidity Gel is one of the best-sellers. It helps define curls while forming a breathable shield against humidity-induced frizz.