Maybelline Fit Me Matte & Poreless Liquid Foundation 30ml Tube – Discontinued Shades & Alternatives

If you’ve been searching for the Maybelline Fit Me Matte & Poreless Liquid Foundation in the 30ml plastic tube, you might have noticed it’s getting harder to find. Maybelline has updated its packaging, and the original tube format is now discontinued in most markets. However, the formula remains available in their current bottle packaging — and with a few tips, you can still match your favourite discontinued shades.

What Happened to the 30ml Plastic Tube?

The 30ml plastic tube was popular for being lightweight, travel-friendly, and easy to squeeze every last drop out of. Maybelline has since transitioned the Fit Me Matte & Poreless range to a glass bottle format in the UK and many other countries. While the product inside is the same formula, the packaging change means some shades are no longer produced in all regions.

Main Discontinued Tube Shades

Some of the most searched-for shades in the discontinued tube format include:

• 122 Creamy Beige – Warm light-medium beige
• 103 Pure Ivory – Neutral fair with a soft finish
• 102 Fair Ivory – Cool-toned pale ivory
• 245 Classic Beige – Warm medium beige

If you’ve used one of these shades, your best option is to find the closest match in the current glass bottle range or switch to an alternative foundation with a similar undertone and depth.

How to Find Your Replacement Shade

1. Identify your undertone: cool, warm, or neutral.
2. Compare your old tube shade to the current Maybelline Fit Me shade chart.
3. Test on your jawline if possible — this helps avoid a noticeable line at the neck.
4. Consider buying two close shades to mix if you’re between colours.

Current Alternatives We Stock

While the tube is discontinued, you can still shop the current Maybelline Fit Me Matte & Poreless foundation in the latest packaging. We also offer similar matte-finish foundations such as:

•  – Lightweight with pore-blurring effect

Why People Loved the Tube

The tube format had some advantages over glass bottles — it was more portable, less breakable, and easy to store in a makeup bag. Unfortunately, brand packaging updates often focus on aesthetics and consistency across ranges rather than practicality.

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