La Riché Directions

La Riche Directions Semi-Permanent Hair Colour

About La Riche Directions Hair Colour

La Riche Directions is a well-known UK brand of semi-permanent hair colour. It is a direct dye, which means no developer is required and the colour sits on the hair rather than altering its natural structure.

Directions is often chosen for bold colours, creative mixing, and short-term colour changes. Results depend heavily on your starting hair colour.

How Directions Hair Colour Works

Directions works best on pre-lightened hair. Lighter bases produce brighter and more accurate results. On darker or unbleached hair, colours appear muted or tinted.

• No ammonia or peroxide
• Ready to use straight from the tub
• Results vary by hair base and porosity

What Results to Expect

On very light blonde hair, Directions delivers strong colour payoff. On mid-blonde hair, results are softer. On dark hair, colour may only be visible in certain lighting.

Fade time varies. Most colours last several weeks and fade gradually with washing. Brighter shades fade faster than darker tones.

Who Directions Is For

• People who like to change colour regularly
• Creative or experimental colour users
• Those who prefer semi-permanent colour

Who Directions Is Not For

• Anyone wanting permanent coverage
• Grey coverage expectations
• Strong results on dark hair without lightening

How to Use Directions Hair Colour

Apply to clean, towel-dried or dry hair. Saturate evenly. Leave on for the recommended time, then rinse with cool water. Do not shampoo immediately after colouring.

Uneven bases lead to uneven colour results.

Frequently Asked Questions

Does Directions work without bleaching

Results on unbleached hair are subtle. For vibrant colour, hair should be lightened first.

How long does Directions hair colour last

Most shades last between two and six weeks depending on hair type, washing routine, and shade depth.

Does Directions damage hair

Directions does not contain developer. It does not lift natural colour and is considered low damage.

Can I mix Directions colours

Yes. Many users mix shades to customise tone and depth.

Why Buy Directions From Us

All Directions hair colour sold here is sourced directly from the manufacturer. Stock is genuine, fresh, and supplied for the UK market.

Orders are packed carefully and dispatched quickly from the UK.