Gone But Not Forgotten: Maybelline Dream Urban Cover                                                   Foundation

If you know, you know. The Maybelline Dream Urban Cover Foundation wasn't just another base—it was a city-proof, SPF-packed, skin-blurring superstar that quickly became a fan-favourite across the UK. But like many cult beauty products, its time in the spotlight has come to an end.

In this post, we’re paying tribute to a discontinued legend, highlighting its most loved shades (yes, 122 Creamy Beige, we’re talking to you), and giving tips on where you might still find it—and what to try next if you can’t.

? What Made Dream Urban Cover So Special?

Released as part of Maybelline’s modern take on urban beauty, Dream Urban Cover combined the skin-loving benefits of skincare with the performance of a lightweight foundation. It offered:

• SPF 50 broad-spectrum protection

• Antioxidants to help fight pollution

• Full but breathable coverage

• A natural, radiant finish that didn’t feel cakey

It was ideal for city dwellers, busy professionals, and anyone looking for a foundation that could handle long days and environmental stressors.

What Made Dream Urban Cover So Special?

Released as part of Maybelline’s modern take on urban beauty, Dream Urban Cover combined the skin-loving benefits of skincare with the performance of a lightweight foundation. It offered:

• SPF 50 broad-spectrum protection

• Antioxidants to help fight pollution

• Full but breathable coverage

• A natural, radiant finish that didn’t feel cakey

It was ideal for city dwellers, busy professionals, and anyone looking for a foundation that could handle long days and environmental stressors.

The Most Popular Shades (And Why We Still Want Them)

While the whole line had a decent shade range, certain shades stood out as true bestsellers:

• 122 Creamy Beige – The ultimate go-to for medium skin tones with warm undertones

• 115 Ivory – Loved by fair-skinned users for its bright but balanced finish

• 220 Natural Beige – Perfect for olive and tan complexions

• 130 Buff Beige – A staple shade that struck the right neutral tone for many

Sadly, these shades have become increasingly hard to find since the product’s discontinuation—but not impossible.

 Is the Dream Urban Cover Foundation Discontinued?

Yes. Maybelline has officially discontinued the Dream Urban Cover line. It quietly began disappearing from major UK retailers over the past year and is now confirmed to be phased out in most regions.

It’s likely been replaced or absorbed into their Fit Me or SuperStay collections, but for many fans, it just isn’t the same.

Can You Still Buy It?

In some cases—yes.

If you're reading this shortly after publication, you may still be able to find:

• Shade 122 Creamy Beige

• Select tones like 130 Buff Beige and Ivory 115

We recommend checking with trusted beauty stockists like ours, where we sometimes carry last-chance or clearance shades that aren’t available elsewhere.

? [Shop remaining Dream Urban Cover stock now →] (HAIR2BUY)

If you loved the feel and function of Dream Urban Cover, here are some worthy replacements you might want to try:

1. Maybelline Fit Me Matte + Poreless

• Great for normal to oily skin

• Blurs pores and evens tone beautifully

• More matte than Urban Cover but still wearable

2. L’Oréal True Match Foundation

• Lightweight, breathable

• Wide shade range

• Offers more hydration than Dream Urban Cover

The Final Word: A Farewell to a Cult Favourite

Beauty lovers everywhere know the heartbreak of falling for a product that later disappears from shelves. Dream Urban Cover was that product for so many: versatile, breathable, and protective.

While it’s gone from most high street stores, it’s not forgotten. And if you act fast, you might just be able to snag your favourite shade (Creamy Beige, anyone?) before it’s truly gone.