The brand goes back as far as 1834, when a teenage Eugene Rimmel became his father's apprentice at his newly opened perfumery in London. By the age of 24, Eugene was an expert perfumer himself, as well as something of a cosmetics guru, and opened up his own flagship store in Regent Street. Since then the brand has changed hands many time , but at the moment Coty is the owner.  Coty committed to ending animal testing across the beauty industry. Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required.

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