Discontinued But Still Loved: Why Maybelline Dream Urban Cover Foundation in 235 Almond Remains a Cult Favourite

It’s the news beauty fans didn’t want to hear: Maybelline Dream Urban Cover Foundation SPF 50 has been discontinued. But if you're one of the many still on the hunt for the perfect shade — especially 235 Almond — you're not alone. Despite being pulled from shelves, this product remains a fan favourite, and there's a reason it continues to sell out online, especially in the UK.

In this post, we’ll break down why the product was discontinued, what made it so popular, who the 235 Almond shade suits, and where you can still buy it before it's gone for good.

 What Was Dream Urban Cover — and Why Did Maybelline Discontinue It?

Launched as part of Maybelline’s response to growing demand for makeup-meets-skincare, Dream Urban Cover was formulated to protect and perfect. It boasted SPF 50, antioxidant-rich ingredients, and a breathable, full-coverage formula. It was especially designed for those living in urban areas, where pollution, sun exposure, and skin stress are daily realities.

So why was it discontinued?

Maybelline hasn’t released an official statement, but like many discontinued products, the reasons likely include:

• Production streamlining

• Market overlap with other lines (like Fit Me or Super Stay)

• Shifting trends toward more minimalist or skincare-first foundations

• Why Shade 235 Almond Still Has a Loyal Following

  While the full line was discontinued, shade 235 Almond remains one of the most in-demand colours. Here’s why:

  • Warm, golden tone — perfect for medium to tan complexions

  • Hard to dupe — many alternatives just don’t match undertones as well

  • Seasonal flexibility — ideal for summer but wearable year-round

  • Blends seamlessly — smooth finish with no cakey residue

  Even now, sellers on platforms like eBay continue to move 20+ units a month — clear proof that the demand hasn't faded

• Foundation + SPF 50 = Rare Combo

  One of the biggest features that made Dream Urban Cover stand out was its high SPF content. Most foundations top out at SPF 15–30, but Maybelline went all in with SPF 50, making it perfect for everyday wear without compromising coverage or texture.

  For customers juggling foundation and sun protection, this product simplified routines.

• Where Can You Still Buy 235 Almond in the UK?

  Despite being discontinued, you can still find genuine, sealed stock of Maybelline Dream Urban Cover 235 Almond at select UK beauty retailers. We currently have limited quantities availibale  and once they’re gone, that’s likely it.

  Our stock is:

  •  Authentic

  •  Ready to ship from the UK

  •  Discounted — while supplies last