What’s New From Arctic Fox in 2025: Fresh Colours and Reformulations

Arctic Fox has always been one of the most creative names in semi-permanent hair colour, and 2025 is already shaping up to be a big year for the brand. With reformulated classics and brand-new shades hitting the UK and EU, there’s plenty for Fox fans to get excited about.

Reformulated favourites

To meet EU regulations and ensure the formulas remain safe while still performing at their best, Arctic Fox has reformulated a number of their most popular shades. These include:

• Blue Jean Baby

• Cosmic Sunshine

• Frosé

• Poison

• Poseidon

• Purple AF

• Virgin Pink

• Sunset Orange

• Wrath

These shades keep their original bold tones but with tweaks designed for consistency and fade performance. If you already loved these colours, you’ll still recognise them — and now they’re even more reliable.

New EU-exclusive shades

Arctic Fox has also introduced fresh colours that are unique to the EU lineup. Three new shades launched this year are:

• Aurora Kiss – a bright, playful pink with cool undertones.

• Emerald Fortune – a deep jewel-tone green.

• Purple Madness – a rich purple that’s darker and moodier than Purple AF.

These shades are currently limited, so if you’re looking to be ahead of the trend, now’s the time to add them to your collection.

Sorceress: the fan-voted shade

Arctic Fox also asked their community to help choose a new colour. The result was Sorceress, a midnight blue that’s dramatic, versatile, and already gaining a loyal following. This fan-driven launch shows how closely Arctic Fox works with its customers to create shades that people really want to wear.

Arcane Collection

For fans of the hit series Arcane, Arctic Fox has released a special collaboration collection with shades inspired by the show’s characters. Highlights include:

• Caitlyn – a deep, bold blue.

• Vi – a bright, punchy pink.

• Jinx – a neon-style electric blue.

This collection is limited edition, making it one of the most exciting drops of the year.

With reformulated classics, brand-new EU shades, and special collaborations, Arctic Fox is proving in 2025 that they’re still at the front of alternative hair colour. If you’re a fan of vegan, cruelty-free dyes that condition as they colour, these new shades are ones to watch.