Reuzel Clay Matte Pomade Backbar 95g

Reuzel Clay Matte Pomade Backbar 95g is a lightweight men's styling clay that provides medium, flexible hold with a true matte finish. Designed for texture, separation and natural-looking definition, it gives the hair control without weighing it down or creating unwanted shine.

The water-based formula contains kaolin clay to help absorb excess oil and create a clean matte appearance. It also contains hydrolysed quinoa, aloe vera and Reuzel's T-4 Tonic Blend of witch hazel, nettle leaf, rosemary and horsetail root.

Key Benefits

• Medium, flexible hold
• Reuzel hold rating: 6/10
• True matte finish
• Reuzel shine rating: 1/10
• Adds texture and separation
• Lightweight feel
• Does not weigh the hair down
• Buildable hold
• Water-based formula
• Washes out easily
• Contains natural kaolin clay
• With hydrolysed quinoa and aloe vera
• Contains Reuzel T-4 Tonic Blend
• Subtle vanilla mint fragrance
• Ideal for fine to medium hair
• 95g / 3.38oz Backbar size

How To Use

Remove a small amount of Reuzel Clay Matte Pomade and rub thoroughly between your palms until the product is evenly distributed.

Apply to towel-dried or dry hair, starting at the crown and working towards the front. Work the product from the roots through to the ends of the hair.

Use your fingers to create a loose, textured style or use a comb when you want greater control and definition.

For additional hold, apply another small amount of Clay Matte Pomade and build the product gradually until the desired level of control is achieved.

Why Choose Reuzel Clay Matte Pomade?

Reuzel Clay Matte Pomade is a good choice when you want texture and definition without the shine associated with traditional pomades.

The natural clay provides a flexible, workable hold, allowing the hair to retain movement rather than becoming excessively stiff. Its lightweight character also makes it particularly useful for fine to medium hair where heavier waxes and pomades can weigh the style down.

Because the formula is water-based, it also washes out more easily than traditional oil-based pomades.

Ideal For Textured & Natural Hairstyles

Clay Matte Pomade works particularly well for textured crops, casual quiffs, messy styles, short back and sides, natural side parts and other hairstyles where definition and a low-shine finish are important.

Apply to dry hair when you want maximum matte texture or use on towel-dried hair for a slightly more controlled finish.

Key Ingredients

• Kaolin Clay: Helps absorb excess oil while creating texture and a clean matte finish.
• Hydrolysed Quinoa: Helps support smoother, stronger-feeling hair while maintaining flexible texture.
• Aloe Vera: Helps condition the hair and scalp.
• T-4 Tonic Blend: A combination of witch hazel, nettle leaf, rosemary and horsetail root.

Frequently Asked Questions

What hold does Reuzel Clay Matte Pomade provide?

Reuzel rates Clay Matte Pomade at 6/10 for hold. It provides medium, flexible control that can be built by applying additional product.

Is Reuzel Clay Matte Pomade completely matte?

It provides a true matte, very low-shine finish. Reuzel gives the product a shine rating of just 1/10.

Is Reuzel Clay Matte Pomade water-based?

Yes. It is a water-based styling product designed to wash out easily without the persistent build-up associated with traditional oil-based pomades.

Is Reuzel Clay Matte Pomade good for fine hair?

Yes. Reuzel particularly recommends it for fine to medium hair. The lightweight formula adds texture and definition without unnecessarily weighing the hair down.

Can I use Reuzel Clay Matte Pomade on dry hair?

Yes. It can be applied to either towel-dried or dry hair. Applying it to dry hair is particularly useful when you want greater texture and a very matte finish.

What does Reuzel Clay Matte Pomade smell like?

It has a subtle vanilla and mint fragrance.

Does Reuzel Clay Matte Pomade wash out easily?

Yes. Its water-based formula is designed to rinse and shampoo out more easily than traditional oil-based pomades.

What does Backbar mean?

Backbar identifies the professional salon and barber version of the product. This version contains the same 95g / 3.38oz quantity of Reuzel Clay Matte Pomade.