Arctic Fox Wrath Semi-Permanent Red Hair Dye 165ml
Arctic Fox Wrath 165ml is a rich, highly pigmented red semi-permanent hair dye with deep berry undertones. Designed for bold, vibrant colour, Wrath produces striking red results on pre-lightened hair and can add deeper red or burgundy tones to suitable brown hair without bleaching.
Looking for Arctic Fox Wrath in the UK? Hair2Buy stocks this vegan, cruelty-free hair colour for customers wanting to create vivid red hair, refresh an existing shade or experiment with a deeper red tint.
Unlike permanent hair dye, Arctic Fox Wrath is a conditioning direct colour that requires no developer. It gradually fades with washing, making it suitable for anyone who enjoys changing or refreshing their hair colour.
Key Benefits
- Deep red hair colour with berry undertones
- Highly pigmented semi-permanent formula
- Bright, noticeable red results on pre-lightened hair
- Can add red or burgundy tones to light and medium brown hair
- Conditioning formula designed to leave hair feeling soft
- Free from ammonia, peroxide and PPD
- 100% vegan and cruelty-free
- No developer or mixing with peroxide required
- 165ml bottle
What Colour Will Arctic Fox Wrath Turn My Hair?
The final result depends on your natural hair colour, whether your hair has been lightened and its existing undertones. Wrath deposits red pigment but does not lighten your starting shade.
- Platinum and very light blonde: Bright, vivid red with noticeable berry or pink-red undertones.
- Lightened blonde (approximately level 7-8): Rich, vibrant red with strong colour payoff.
- Dark blonde and light brown: A deeper red or raspberry-toned result may be visible.
- Medium brown: Can create burgundy or dark red tones, particularly in natural light.
- Dark brown: A subtle red or wine-coloured tint may appear in sunlight.
- Black hair: Little or no visible colour change is likely without pre-lightening.
Important: These are general colour expectations. Results vary depending on your starting colour, hair porosity and previous colouring. Always carry out a strand test before applying Wrath throughout your hair.
Arctic Fox Wrath on Brown Hair
One of the most common questions about Arctic Fox Wrath is whether it works on brown hair without bleach.
Wrath can deposit red pigment onto suitable brown hair, but the result will be deeper and less vibrant than on a blonde base. Light brown hair may develop a noticeable berry-red or burgundy appearance, while medium brown hair may show a richer red tint.
If you want a bright, vivid red result, pre-lightening is generally necessary. Arctic Fox Wrath contains no peroxide or developer, so it cannot lift your natural hair colour.
Arctic Fox Wrath on Dark Hair
Wrath is a strongly pigmented red shade, making it an option for adding subtle red tones to darker hair.
On dark brown hair, you may notice a burgundy or wine-red sheen in bright sunlight, although the colour can appear much less noticeable indoors.
On naturally black hair, the colour change is likely to be minimal without pre-lightening.
Does Arctic Fox Wrath Fade to Pink?
Wrath has berry undertones, and as the red pigment gradually washes out, the colour may develop softer raspberry or pink-red tones, particularly on lighter hair.
On darker bases, fading may be less noticeable. The exact result depends on your starting colour, hair condition and washing routine.
How to Use Arctic Fox Wrath
- Prepare your hair: Shampoo your hair and dry it completely. Avoid conditioner and styling products immediately before colouring.
- Protect your skin and clothing: Wear gloves and protect your hairline, clothing and surrounding surfaces from staining.
- Test first: Follow the packaging instructions for an allergy alert test and perform a strand test to check the colour result.
- Prepare the colour: Pour the required amount into a non-metallic bowl. No developer is needed.
- Apply evenly: Divide your hair into sections and thoroughly saturate each section using a tint brush.
- Allow to process: Leave the colour on for at least 30 minutes, following the instructions supplied with the product.
- Rinse thoroughly: Rinse with cool water until the excess colour has been removed.
- Finish: Dry and style your hair as usual.
How to Make Arctic Fox Wrath Last Longer
Wrath is a semi-permanent colour, so it gradually fades with washing. Red pigments can require regular maintenance to keep their original intensity.
- Wash your hair less frequently where practical.
- Use cool or lukewarm water rather than hot water.
- Choose a gentle shampoo suitable for coloured hair.
- Limit excessive heat styling.
- Avoid unnecessary clarifying or deep-cleansing shampoos.
- Refresh the colour when required, following the product instructions.
Can You Mix Arctic Fox Wrath With Other Shades?
Yes. Arctic Fox semi-permanent colours can be mixed to create customised shades. Wrath is particularly useful for creating red-purple, burgundy and softer pink-red combinations.
- Wrath and Purple AF: Create deeper berry, burgundy or red-purple tones.
- Wrath and Poison: Create a warmer, more intense red mixture.
- Wrath and Arctic Mist Diluter: Create softer pink-red results on a sufficiently light base.
Always test your chosen mixture on a small section of hair before applying it throughout.
Frequently Asked Questions
Does Arctic Fox Wrath work on brown hair without bleach?
Yes. Wrath can create red or burgundy tones on light and medium brown hair without bleaching. However, the colour will generally be darker and less vibrant than on pre-lightened blonde hair.
Will Arctic Fox Wrath show up on dark brown hair?
It may produce a subtle red or burgundy tint, particularly in bright sunlight. Very dark hair may show little visible colour change.
Do I need to bleach my hair before using Arctic Fox Wrath?
Not necessarily. Wrath can add colour to some brown hair shades without bleach. For a brighter, more vivid red result, pre-lightening is usually needed.
Does Arctic Fox Wrath fade to pink?
It can fade towards softer pink-red or raspberry tones, particularly when applied to lightened hair. The final fading pattern depends on the starting hair colour and condition.
How long should I leave Arctic Fox Wrath on my hair?
Arctic Fox recommends a minimum processing time of 30 minutes. Always follow the instructions supplied with your product.
Is Arctic Fox Wrath permanent hair dye?
No. Wrath is a semi-permanent direct dye that gradually fades with washing. It does not require peroxide or developer.
What is the difference between Arctic Fox Wrath and Poison?
Wrath is a deeper red with berry undertones, while Poison is a brighter, warmer red with orange undertones. Wrath is better suited to berry-red and burgundy-inspired looks, while Poison is ideal for warmer, fiery red hair.
Shop More Arctic Fox Hair Colours
Looking for another colour? Explore our full Arctic Fox semi-permanent hair dye collection at Hair2Buy UK, including Purple AF, Poison, Virgin Pink and other vibrant shades.
