Arctic Fox Semi-Permanent Hair Color Wrath 165ml: Everything You Need to Know
3rd Aug 2026
If you're looking for a rich, dramatic red hair colour that combines vibrant pigment with a conditioning formula, Arctic Fox Semi-Permanent Hair Color Wrath is one of the brand's most popular shades.
Unlike bright fire-engine reds or orange-based coppers, Wrath is a deep crimson red with pink undertones, making it a fantastic choice for anyone wanting a bold yet sophisticated fashion colour.
Created by the American brand Arctic Fox Hair Color, Wrath is loved by professional colourists and home users alike thanks to its rich pigmentation, vegan formula and long-lasting results.
At Hair2Buy, we're proud to stock genuine Arctic Fox products for customers across the UK.
What Colour Is Arctic Fox Wrath?
One of the most common questions people ask is:
"What colour is Arctic Fox Wrath?"
Wrath is best described as a deep crimson red with cool pink undertones.
Rather than producing an orange-red or copper finish, Wrath delivers a rich berry-inspired red that can appear:
- Deep crimson
- Dark cherry red
- Ruby red
- Burgundy-red on darker hair
On platinum blonde hair the colour appears vibrant and bold.
On medium brown hair it creates a rich wine-red tint that catches the light beautifully.
Hair2Buy Expert Tip
One of the reasons Wrath is so popular is its versatility.
If your hair is naturally dark blonde or light brown, you don't always need platinum blonde hair to enjoy noticeable results.
Wrath often produces a beautiful burgundy tint even on darker bases.
How Long Does Arctic Fox Wrath Last?
Like all Arctic Fox colours, Wrath is a semi-permanent hair dye.
Most users enjoy colour for around 4 to 8 weeks, although several factors influence longevity.
These include:
- Hair porosity
- Starting hair colour
- Washing frequency
- Water temperature
- Shampoo choice
- Heat styling
Darker colours such as Wrath often appear to last slightly longer than pastel shades because of their stronger pigmentation.
The colour gradually fades with washing rather than leaving a harsh regrowth line.
Is Arctic Fox Wrath Red or Pink Based?
Wrath is primarily a crimson red, but it contains noticeable cool pink undertones.
This gives it a richer, more jewel-like appearance than traditional bright reds.
Because of those pink undertones:
- It photographs beautifully.
- It creates stunning colour blends.
- It mixes well with other Arctic Fox reds and pinks.
- It fades into attractive berry tones.
Does Arctic Fox Wrath Work on Brown Hair?
Yes.
Wrath is one of the few fashion colours that can produce visible results on darker hair.
If applied to:
Platinum Blonde
Expect bright crimson red.
Dark Blonde
Rich cherry red.
Light Brown
Deep burgundy tint.
Medium Brown
Subtle wine-red highlights, especially in sunlight.
Dark Brown or Black
The colour may only be visible under strong lighting.
The lighter your starting colour, the brighter your final result will be.
Do You Need to Bleach Your Hair First?
Not always.
One of Wrath's biggest advantages is that it often produces attractive colour even without bleaching.
If you're looking for the brightest possible crimson red, pre-lightened hair will give the most vivid results.
If you're happy with a richer burgundy effect, natural light brown hair can still achieve beautiful colour.
Hair2Buy Expert Tip
If you already have healthy medium brown hair, try Wrath before reaching for bleach.
Many customers are pleasantly surprised by how visible the colour is without extensive lightening.
Is Arctic Fox Hair Dye Good for Your Hair?
Arctic Fox has earned a loyal following thanks to its conditioning semi-permanent formula.
Unlike permanent colour, it doesn't rely on ammonia or peroxide developers to lift your natural colour.
Instead, it deposits vibrant pigment while helping leave hair feeling soft and conditioned.
Arctic Fox products are also:
- 100% Vegan
- Cruelty-Free
- Free from ammonia
- Free from peroxide
- Gentle enough for frequent colour changes
Remember that bleaching—not the colour itself—is usually the stage that places the greatest stress on your hair.
Can You Mix Arctic Fox Wrath with Other Colours?
Absolutely.
One of Arctic Fox's biggest strengths is that many shades can be mixed together.
Wrath works particularly well with:
- Purple AF for rich berry tones.
- Virgin Pink for brighter raspberry shades.
- Ritual for darker burgundy colours.
- Transylvania for deep wine reds.
Mixing colours allows you to create your own custom shade while keeping the same conditioning formula.
Why Buy Arctic Fox Wrath from Hair2Buy?
Arctic Fox is one of America's best-known fashion hair colour brands, but buying directly from overseas isn't always convenient.
Hair2Buy offers UK customers a trusted way to purchase genuine Arctic Fox products.
When you order from Hair2Buy you'll benefit from:
- Genuine Arctic Fox Hair Color.
- UK-based stock.
- Fast UK delivery.
- Competitive prices.
- Friendly customer support.
- A growing range of Arctic Fox shades.
Whether you're trying Wrath for the first time or adding another shade to your collection, Hair2Buy makes it easy to enjoy authentic Arctic Fox products in the UK.
Frequently Asked Questions
How long does Arctic Fox Wrath last?
Most users enjoy vibrant colour for around 4 to 8 weeks, depending on hair condition and aftercare.
What colour is Arctic Fox Wrath?
Wrath is a rich crimson red with cool pink undertones.
Does Wrath work on brown hair?
Yes.
Wrath is one of Arctic Fox's most visible shades on darker hair, often creating beautiful burgundy tones.
Can I mix Wrath with Purple AF?
Yes.
Many users mix Wrath with Purple AF to create rich berry and plum-inspired shades.
Is Arctic Fox Wrath permanent?
No.
Wrath is a semi-permanent colour that gradually fades over time.
Where can I buy Arctic Fox Wrath in the UK?
Hair2Buy stocks genuine Arctic Fox Semi-Permanent Hair Color Wrath 165ml, making it easy for UK customers to enjoy this popular American brand without ordering internationally.
If you're looking for a bold yet wearable red fashion colour, Arctic Fox Semi-Permanent Hair Color Wrath 165ml is an outstanding choice.
Its rich crimson tone, conditioning formula and impressive versatility make it one of Arctic Fox's most popular shades. Whether you're applying it to platinum blonde hair for maximum vibrancy or enhancing medium brown hair with deep burgundy tones, Wrath delivers eye-catching colour that fades beautifully over time.
As a trusted UK stockist, Hair2Buy is proud to offer genuine Arctic Fox products with fast UK delivery, making it easier than ever to enjoy one of America's favourite semi-permanent hair colour brands.